A Bachelor of Communication (Media) is a three-year undergraduate degree that prepares students to work across the full spectrum of Australia's fast-moving media and communications landscape. The course integrates practical production skills, conceptual analysis, critical reflection, and professional industry knowledge to develop multi-skilled communicators who are creative, socially aware, and career-ready. Students explore how media shapes culture, politics, and society while developing hands-on abilities in areas such as journalism, digital content creation, public relations, video production, social media strategy, and broadcasting. The degree typically includes both compulsory core units and flexible specialisation options — often called majors or minors — allowing students to tailor their studies toward areas like media production, news media, public relations, screen production, or strategic communication.

The course is designed for students who are passionate about storytelling, content creation, and the power of communication in a digital-first world. It suits those who want to work not only in traditional media organisations like television networks, radio stations, and newspapers, but also in the rapidly expanding digital and social media sector, advertising agencies, government communications, corporate affairs, and the creative industries more broadly. Graduates are equipped with disciplinary knowledge, media production skills, and the academic and critical thinking skills necessary to work across diverse sectors. Potential employers include media companies, advertising and PR agencies, government departments, NGOs, corporate communications teams, digital marketing agencies, streaming services, and community organisations.

For domestic students, entry typically requires completion of an Australian Year 12 qualification (or equivalent), such as the Higher School Certificate (NSW), VCE (Victoria), ATAR (various states), or equivalent. ATAR cut-offs vary by institution and intake, but most programs accept students with a selection rank in the range of 60–80, with some highly competitive programs requiring higher scores. There are generally no specific prerequisite subjects required for entry, though strong results in English, Literature, or Humanities are considered an advantage and may attract subject adjustment points. Many institutions also accept entry based on completion of a TAFE Certificate IV or Diploma, a prior bachelor degree, or relevant mature-age work experience. Alternative entry schemes, including early offer programs, school recommendation schemes, and portfolio-based entry, are also available at many providers.

For international students, English language proficiency is a key requirement. Most universities require an IELTS Academic overall score of at least 6.5, with no individual band below 6.0. Equivalent scores in TOEFL iBT (typically around 79+), PTE Academic (around 58+), or Cambridge English Advanced are also accepted. Applicants who do not meet English requirements directly may be eligible to complete an English for Academic Purposes (EAP) or ELICOS pathway program before commencing the degree. Some institutions also invite applicants to submit a personal statement (typically 300–500 words) outlining their interest in media and communication, their relevant experiences, and their career aspirations. While portfolios are not always mandatory, including a creative portfolio or personal statement can significantly strengthen an application.