A Bachelor of Communication (Strategic Communication) is a professionally-focused undergraduate degree that prepares students for dynamic careers in public relations, advertising, corporate communications, and brand strategy. The course provides students with a deep understanding of how organisations craft, deliver, and evaluate communication across multiple platforms — from traditional media to digital and social channels. Students gain interdisciplinary knowledge of public communication processes and industries within their social, economic, and political contexts, developing the skills needed to plan and execute integrated campaigns for a wide range of audiences. The degree typically runs for three years full-time and is professionally accredited by Communication and Public Relations Australia (CPRA), meaning graduates are eligible for industry membership upon graduation.

The course is designed for aspiring professionals in creative advertising, strategic public relations, corporate affairs, and related fields. Students develop professional skills in campaign design and production, copywriting, media liaison, stakeholder engagement, research and evaluation, and organisational communication management. Practical, practice-based assignments form a core part of the curriculum, and students build a professional portfolio of work throughout their studies. Typical employers of graduates include advertising agencies, PR consultancies, corporate communications departments, government departments, not-for-profit organisations, media companies, and digital marketing firms — spanning sectors from health and infrastructure to the arts, sport, and financial services.

Domestic applicants are typically required to have completed an Australian Year 12 qualification (such as the HSC, VCE, QCE, or SACE), an Australian Qualifications Framework (AQF) Diploma, or an equivalent Australian or overseas qualification at the required level. Entry is primarily based on ATAR (Australian Tertiary Admission Rank), with cut-offs varying between institutions — many communications programs accept students with an ATAR from around 70 to 85. Some institutions may also consider mature-age applicants, TAFE pathway students, or those with relevant work experience as an alternative to ATAR. Adjustment factors may apply for students who have completed relevant Year 12 subjects such as English, Media Studies, or Society and Culture.

For international students, or domestic applicants with international qualifications, English language proficiency must be demonstrated. The most commonly accepted benchmark is an Academic IELTS overall score of 6.5, with no individual band below 6.0 (writing band of at least 6.0). Equivalent scores in TOEFL iBT (typically 79–93 overall with a writing score of 21), PTE Academic (58–64), or Cambridge C1 Advanced (176–184) are generally accepted. Applicants who do not meet direct entry requirements may be able to complete a foundation or pathway program first. Some universities may also request a personal statement or short essay as part of the application process, though a formal portfolio or audition is not typically required for this degree.