A Bachelor of Media is a three-year undergraduate degree that provides students with both the creative and theoretical foundations needed to work across Australia's dynamic media landscape. The course blends professional training in media production with an in-depth education in the history, theory, ethics, and professional practices of the field. Students learn to work across multiple platforms — from journalism and broadcasting to digital content creation, screen production, public relations, and social media — preparing them for the full spectrum of contemporary media roles. Core studies typically examine the structure of the media and communications industries, the role of media in culture and politics, contemporary legal and ethical issues in the field, and hands-on production skills in written, audio, visual, and digital formats.

The degree is designed for students who are passionate about storytelling, communication, and the power of media to inform and influence society. Depending on the institution, students can specialise in areas such as journalism, screen production, public relations, advertising, digital media, cinema studies, or social media and digital content. Many programs allow students to combine a media major with a second discipline — such as law, business, or international studies — broadening career options further. Australian universities typically offer strong industry links, studio facilities, and internship opportunities as part of the degree.

Graduates are sought by a wide range of employers, including television and radio broadcasters (ABC, Nine Entertainment, Seven West Media, SBS), digital media companies, marketing and PR agencies, advertising firms, government communications departments, non-profit organisations, publishing houses, film and production studios, and global tech platforms. As media consumption continues to shift online, there is growing demand for graduates with both traditional storytelling skills and contemporary digital production expertise.

Most Australian universities require domestic applicants to have completed Year 12 (or equivalent) and hold an ATAR sufficient for the specific program. ATAR requirements vary across institutions, with some programs being highly competitive and others offering more accessible entry. Entry can also be based on prior tertiary study (diploma, certificate IV, or partial degree), VET qualifications, or relevant work experience assessed on a case-by-case basis. Applicants without a formal qualification may be considered if they can demonstrate significant and relevant professional experience or complete a Special Tertiary Admissions Test (STAT). Some institutions also offer guaranteed entry pathways and foundation programs as alternative routes into the degree.

For international students, English language proficiency is a mandatory requirement. Most universities require a minimum IELTS Academic score of 6.5 overall with no individual band below 6.0, or an equivalent score in TOEFL, PTE Academic, or Cambridge English tests. Domestic applicants are generally expected to have completed English at Year 12 level. Some degrees assume knowledge of English as a prerequisite. Applications from domestic students are typically processed through state-based admissions centres (such as UAC in NSW, VTAC in Victoria, or QTAC in Queensland), while direct applications are accepted at some institutions. Mature-age applicants and those with prior learning may be eligible for credit transfer or advanced standing, reducing the overall duration of the degree.