A Bachelor of Multimedia is an undergraduate degree that equips students with the creative, technical, and conceptual skills needed to design and produce content across a wide range of digital platforms. The course sits at the intersection of art, design, and technology, covering disciplines such as animation, motion graphics, web design, interactive media, video production, 3D modelling, sound design, game design, and user experience. Students learn to harness both theory and practice — understanding audience communication and design principles while working hands-on with industry-standard tools and software such as Adobe Creative Suite, After Effects, Blender, Unity, and more. The degree typically spans three years full-time and is offered by universities and private colleges across Australia under various names reflecting specialisations.

This course is designed for students who are passionate about combining creativity with technology, and who want to work in industries where visual communication and digital storytelling are central. Graduates are prepared for careers in advertising, film and television, web development, game development, corporate communications, education technology, social media production, and the broader creative industries. Employers range from advertising agencies, broadcast media companies, game studios, and digital marketing firms to government departments, educational institutions, in-house corporate creative teams, and independent creative practices. The degree is suited to both those who already have a creative background and those entering from a technology or communications pathway.

For domestic students, Australian universities typically require completion of Year 12 (or equivalent) with an ATAR that varies by institution and program — most multimedia and digital media degrees accept ATARs in the range of 60 to 80, though more competitive programs at research-intensive universities may require higher scores. Some institutions weight adjustment factors that reward prior study in relevant subjects such as Visual Arts, Media Studies, Visual Communication Design, or Information Technology. There are generally no specific prerequisite subjects mandated, though prior experience or study in creative or technology disciplines is beneficial. Many programs encourage or require submission of a personal statement outlining creative interests, goals, and motivation, and some — particularly those in animation and fine arts — require a selection task or portfolio submission demonstrating creative ability.

For mature-age and non-Year 12 applicants, most Australian institutions offer alternative entry pathways. These include TAFE and VET qualifications (such as a Diploma or Advanced Diploma in Graphic Design, Multimedia, or Screen and Media), through which credit transfer of up to two years of the degree may be granted. Completion of a relevant certificate or diploma from a recognised provider can substitute for the ATAR requirement. Some providers also accept a portfolio of creative work for entry consideration, particularly for non-school leavers. Recognised prior learning (RPL) schemes are available at most universities for applicants with substantial industry experience.

For international students, English language proficiency is required and typically demonstrated through IELTS (Academic) scores of 6.0–6.5 overall (with no band below 6.0), or equivalent scores in TOEFL iBT, PTE Academic, or Cambridge English. International applicants must also meet equivalent academic requirements to Australian Year 12, assessed via their country's national qualification framework. Pathway and foundation programs are available at most institutions for students who meet academic requirements but need to improve their English proficiency before commencing a bachelor degree.