The Master of Advertising is a postgraduate coursework degree designed to develop advanced knowledge and skills across the full spectrum of modern advertising practice. The course explores evolutionary communication processes related to advertising and promotional activities, building professional knowledge for today's competitive global environments. Students are encouraged to build both a global and local outlook on marketing and communication practices, including a creative approach to leadership, strategy planning, and campaign development in the constantly evolving advertising and broader communications industries. The qualification bridges creative thinking with strategic management, preparing graduates to lead integrated campaigns across traditional, digital, and emerging media platforms. Typical duration is one to two years full-time, with part-time options available at many institutions.

The degree is suited for a diverse range of learners: recent graduates from communications, marketing, media, or business disciplines who want to specialise, as well as working professionals seeking to transition into senior advertising roles or deepen their existing expertise. Graduates are prepared for professional roles in advertising and promotional agencies, management consultancies, and other organisations — in business, government, and the not-for-profit sector — that use advertising and promotional tools to achieve their strategic goals. Employers range from independent creative boutiques and large multinational holding groups such as Omnicom, WPP, and IPG Mediabrands, through to in-house marketing teams at major Australian corporations, government departments, broadcasters, and digital platforms.

Most Australian universities offering a Master of Advertising require applicants to hold an Australian bachelor degree (or an equivalent overseas qualification) with a minimum grade point average — commonly around 2.5 out of 4.0. Many programs accept degrees from any discipline for a standard two-year pathway, while applicants with a bachelor degree in a relevant field such as advertising, marketing, communications, media, or public relations may be eligible for advanced standing and a shortened one-to-one-and-a-half-year program. Some institutions also accept applicants who do not hold a degree but can demonstrate at least three years of relevant professional experience in advertising, marketing, marketing communications, professional communication, or public relations, usually supported by a CV and a personal statement detailing industry background and career goals.

For international applicants and non-native English speakers, English language proficiency requirements typically apply. The minimum IELTS score is commonly 6.5 overall (with no band below 6.0), though individual institutions may specify higher requirements. Equivalent scores in TOEFL, PTE, or Cambridge tests are generally accepted. Some universities offer multiple entry streams based on both academic qualifications and professional experience, allowing applicants to enter at a level commensurate with their background. Recognition of Prior Learning (RPL) and credit transfer from relevant graduate certificates or diplomas may also reduce the total number of subjects required to complete the degree. Applicants applying on the basis of professional experience are typically required to submit a detailed personal statement outlining their interest in the program, awareness of global trends in persuasive communication and brand management, and relevant work history.