Master of Multimedia Journalism
Available from 1 institute
Course Overview
A degree in Journalism and Creative Writing in Australia is a versatile arts qualification that equips students with the skills to research, report, and craft compelling stories across a wide range of media platforms and formats. The course blends the rigour and ethics of professional journalism — including news writing, investigative reporting, data journalism, and multimedia production — with the imaginative depth of creative writing across fiction, non-fiction, poetry, screenwriting, and essays. Students learn to operate in both traditional and digital media environments, making them adaptable communicators ready for a fast-changing industry. Courses are typically offered at bachelor, graduate certificate, and master's degree level, spanning three to four years of full-time undergraduate study or one to two years at postgraduate level.
This degree is designed for students with a passion for storytelling, language, and ideas. It suits those who are curious about the world, care deeply about truth and narrative, and want to communicate effectively with diverse audiences. Graduates are prepared to work in newsrooms, publishing houses, digital media agencies, corporate communications teams, government departments, education, public relations, advertising, and the creative arts sector. Key employers in Australia include the Australian Broadcasting Corporation (ABC), News Corp Australia, Nine Entertainment, Guardian Australia, SBS, Schwartz Media, state and federal government communications teams, digital content agencies, book publishers, and arts organisations across every major city.
Why Study This Course?
Australia's media and content landscape is evolving rapidly, creating sustained demand for skilled communicators who can write with authority, adapt across platforms, and tell engaging stories. The Australian publishing market reached USD 5.2 billion in 2024 and is projected to grow to USD 7.9 billion by 2033, driven by digital transformation, audiobooks, podcasts, and subscription content platforms. Meanwhile, Australia's broader media and entertainment industry was valued at USD 39.64 billion in 2025 and is forecast to grow at 4.60% annually through to 2035. Every organisation — from government agencies to tech startups — now requires high-quality content, creating a significant skills gap for writers who combine journalistic precision with creative flair.
A Journalism and Creative Writing qualification gives graduates an unusually broad skillset: the ability to research and verify facts, write persuasively across genres, engage digital audiences, and produce original creative work. This versatility means graduates are rarely limited to a single career path. Whether working as a digital journalist, copywriter, author, screenwriter, communications officer, content strategist, or editor, the degree provides the foundation for a meaningful and adaptable career. The rise of podcasting, video journalism, long-form digital publishing, and AI-assisted content creation means that graduates who understand storytelling at a deep craft level are more valuable than ever before.
What You'll Learn
Skills You'll Develop
Common Course Names in Australia
- Bachelor of Journalism
- Bachelor of Creative Writing
- Bachelor of Communication (Journalism)
- Bachelor of Journalism and Creative Writing
- Bachelor of Arts (Creative Writing and Literature)
- Bachelor of Journalism and Professional Writing
- Master of Creative Writing
- Graduate Certificate in Journalism
Typical Subjects
Entry Requirements
For undergraduate programs, Australian universities typically require completion of Year 12 with a competitive ATAR. Entry scores vary significantly by institution and program prestige, but most journalism and creative writing degrees accept ATAR scores in the range of 60–80, with more competitive programs requiring higher scores. Some institutions offer guaranteed entry to students who achieve a minimum ATAR of 50 alongside required Year 12 subjects. Applicants who do not meet the ATAR threshold may still be considered through alternative pathways, including TAFE diplomas, Open Universities Australia courses, Special Tertiary Admissions Tests (STAT), or recognition of prior learning based on relevant work or volunteer experience. Some programs also invite a personal statement or written portfolio as part of the application process, which can strengthen an application alongside academic results.
For international students, English language proficiency is a mandatory requirement. Most programs require an IELTS score of 6.0–6.5 overall, with minimum band scores in writing and reading (typically 6.0 in each), or equivalent scores in TOEFL iBT, PTE Academic, or other recognised tests. Postgraduate applicants typically need a completed undergraduate degree in a related field such as communications, English, arts, or media, though some programs accept graduates from any discipline who can demonstrate strong writing ability. For postgraduate creative writing programs in particular, a portfolio of original creative work is commonly required as part of the selection process, showcasing the applicant's voice, range, and literary ambition.
Mode of Study
This course may be offered in different study modes depending on the university, campus location, course structure and student type. Students should check the available delivery mode before applying, as not every study option is available at every institution.
On-Campus Study
On-campus study is the traditional mode of delivery where students attend classes, lectures, tutorials, workshops or seminars at the university campus. This option may suit students who prefer face-to-face learning, access to campus facilities, networking with classmates, practical workshops, group projects and direct engagement with academic staff.
Online Study
Some universities may offer programs fully online or with online subject options. Online study can be attractive for students who need flexibility due to work, family, location or other commitments. Online study may suit domestic students, working professionals or students who want to study from outside Australia.
Hybrid or Blended Study
Hybrid or blended study usually combines online learning with some on-campus classes, workshops, intensive sessions or practical components. This mode may suit students who want flexibility but still want some face-to-face interaction. The exact structure varies between institutions.
Intake Information
Programs in Australia may have different intake structures depending on the university. The most common intake systems are semester, trimester and block mode.
Semester Intakes
Many Australian universities follow a two-semester academic calendar. The main intakes are commonly Semester 1 (around February or March) and Semester 2 (around July). Semester-based study usually allows students to complete a set number of subjects over approximately 12 to 14 weeks.
Trimester Intakes
Some universities use a trimester system, which generally provides three study periods a year — around February/March, June/July and October/November. Trimester study may provide more flexibility and may help some students complete their course faster.
Block Mode
Some institutions may offer selected subjects or programs in block mode, where students focus on one subject at a time over a shorter, more intensive teaching period. Block mode may suit students who prefer concentrated learning or working professionals managing study around employment.
Flexible or Rolling Intakes
Some online or professionally focused programs may offer more frequent start dates or flexible entry points throughout the year. Students should not assume that every course has monthly or multiple intakes — availability depends on the institution, course structure and student type.
Assessment & Practical Learning
Assessment Methods
- Original creative writing folios (fiction, poetry, non-fiction, screenplay)
- News articles and feature pieces published to real or simulated media platforms
- Research essays and critical analysis papers
- Oral presentations and pitching workshops
- Multimedia journalism projects (video packages, podcasts, radio reports)
- Peer review and workshop critique of classmates' work
- Investigative journalism reports
- Reflective journals and writer's notebooks
- Collaborative group news production assignments
- Digital publishing and social media content campaigns
- Interview transcripts and source documentation
- Literary reviews, criticism and essay writing
- Capstone creative thesis or major creative project
- Industry internship reports and workplace reflections
- Live news production participation (TV, radio, online)
Practical Components
- Professional work placements with media organisations, publishers, or government communications teams
- Live newsroom simulations producing news bulletins, digital articles, and social content
- TV and radio studio production using industry-standard equipment
- Publishing stories to real-world student or community platforms
- Writers' workshops with practising authors, editors, and literary agents
- Guest lectures from working journalists, screenwriters, and media executives
- Internship placements with news outlets, content agencies, or publishing houses
- Portfolio development across the full duration of the degree
- Attendance at literary festivals and industry networking events
- Collaborative podcasting and audio journalism production
- Data journalism and multimedia storytelling projects
- Independent research and creative thesis or major project in final year
Career Opportunities
Graduates of Journalism and Creative Writing degrees in Australia enter a wide and growing range of industries. While traditional newsrooms and publishing houses remain key employers, the digital economy has massively expanded opportunities for skilled writers and storytellers in content marketing, corporate communications, government, education, digital media, film and television, and the creative arts. Major employers include the ABC, SBS, Nine Entertainment, News Corp Australia, Guardian Australia, Schwartz Media, state and federal government agencies, advertising and content agencies, non-profit organisations, book publishers, streaming services, and independent media outlets. Many graduates also build successful freelance careers as authors, journalists, screenwriters, or content consultants.
Possible Job Roles
Career Ladder
Entry Level
Graduate Writer / Junior Reporter
Graduate Journalist, Junior Reporter, Editorial Assistant, Junior Copywriter, Publishing Assistant, Junior Content Writer, Graduate Communications Officer
Early Career
Reporter / Writer / Coordinator
Reporter, Staff Writer, Content Writer, Digital Journalist, Broadcast Journalist, Junior Editor, Communications Coordinator, Copywriter, Social Media Coordinator
Mid-Level
Senior Writer / Specialist / Adviser
Senior Journalist, Senior Writer, Senior Copywriter, Sub-editor, Senior Communications Adviser, Content Strategist, Media Adviser, Features Editor
Senior Level
Editor / Manager / Senior Adviser
Editor, Managing Editor, Senior Media Adviser, Head of Content, Communications Manager, News Editor, Senior Screenwriter, Head of Copywriting
Leadership
Director / Head / Principal
Editor-in-Chief, Editorial Director, Director of Communications, Head of Content Strategy, Chief Content Officer, Published Author, Executive Producer
Average Salary in Australia
Salaries for Journalism and Creative Writing graduates in Australia vary by role, sector, and level of experience, with strong upward progression for those who build a specialist niche or move into management and strategy roles.
Study Options Across Australia
Melbourne
Melbourne is Australia's cultural and literary capital, home to a thriving independent media scene, major publishing houses, the Wheeler Centre, the Melbourne Writers Festival, and leading newsrooms including The Age and Herald Sun. Its concentration of arts organisations, content agencies, and creative industries make it an ideal city for graduates seeking careers in both journalism and creative writing.
Sydney
Sydney is Australia's largest media market and home to the headquarters of News Corp Australia, Nine Entertainment, the ABC, and dozens of digital media and content agencies. The city's fast-paced media environment, proximity to the film and television industry, and concentration of corporate communications roles make it a top destination for journalism and creative writing graduates.
Brisbane
Brisbane has a rapidly growing media and creative industries sector, bolstered by Queensland's expanding screen production industry and major outlets including Queensland Times, Courier Mail, and local ABC bureaus. The city's growing digital economy and 2032 Olympics pipeline are creating new demand for skilled content creators, journalists, and communications professionals.
Perth
Perth offers a strong regional media market anchored by Seven West Media, The West Australian, and local ABC and commercial broadcasters, alongside a vibrant arts and literary community through events like the Perth Festival and Perth Writers Festival. The city's growing resources, government, and technology sectors also create steady demand for communications and content roles.
Adelaide
Adelaide has a strong literary and arts identity, hosting the Adelaide Writers' Week and a rich independent publishing and arts media scene. The city offers journalism and creative writing students access to unique storytelling opportunities, a close-knit industry community, and lower cost of living while building their careers in media, communications, and the creative arts.
Canberra
As Australia's political capital, Canberra is uniquely positioned for journalism graduates with an interest in politics, policy, and investigative reporting, with the National Press Club, parliament press gallery, and major government agencies all based in the city. It also offers strong demand for government communications, policy writing, and public affairs roles for creative writing graduates.
Who Should Study This Course?
- Students who have a passion for reading, writing, and storytelling in any genre or format
- Those who are naturally curious, love researching complex topics, and want to inform or inspire audiences
- Aspiring journalists who want to report on news, current affairs, politics, culture, or social issues
- Creative individuals who want to write novels, screenplays, poetry, essays, or narrative non-fiction
- Students interested in working across multiple platforms — digital, print, audio, and video
- Those who care about social justice, democracy, and the power of storytelling to drive change
- People interested in pursuing careers in public relations, communications, content marketing, or government
- Students who enjoy critical analysis of literature, media, and culture alongside practical writing
- Aspiring editors, publishers, or literary agents who want a foundation in the craft of writing
- Career changers who want to transition into media, communications, or the creative industries
Things to Consider Before Applying
Before choosing a course, students should compare:
Additional Information for International Students
International students who want to study in Australia should also consider additional requirements before applying.
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