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1 Year
Flexible 100% online study or blended delivery (online and on-campus)
Online / On-campus / Blended
On-campus: 4 May 2026 | 6 July 2026 | 3 Aug 2026. Online: 1 May 2026 | 1 Jun 2026 | 1 Jul 2026
Course Overview
Where You Can Study
Suite 510/451 Pitt Street, Sydney NSW 2000
Suite 210 - 451 Pitt Street, Haymarket, NSW 2000
Eligibility
Career & Study Pathways
Quality & Recognition
Academic Regulator
ASQA
Accreditation Status
AccreditedCourse Content
Use digital analytics to analyse marketing performance
Explore how to use digital analytics tools, such as Google Analytics, to optimise digital marketing strategies. Develop your skills in investigating aspects of a brand's digital performance, critically analysing data and developing informed recommendations.
Use responsible Artificial Intelligence and Artificial Intelligence ethics
Gain insight into Responsible AI and how it can be strategically implemented across marketing teams. Build your knowledge of user bias, prompt injections, Large Language Models, marketing AI prompts and more.
Develop a brand's digital content and social media strategy
Learn how to plan, implement and review sophisticated content marketing strategies. Be equipped to lead the creation of marketing content that educates, entertains and builds loyalty among a brand's audience.
Research and prepare a Search Engine Optimisation strategy
Discover emerging approaches such as Generative Engine Optimisation (GEO), where content is optimised for AI chatbots and technologies. Build a strong foundation in complementary SEO and AEO techniques to improve search visibility.
Create and manage a paid search strategy
Build your understanding of how search engines work and how businesses optimise paid ads. Learn how to use AI to research competitors, create search ads and optimise campaigns.
Prepare a strategy for display and video advertising
Discover the world of programmatic advertising, where automated algorithms and technologies are used to buy and sell digital ads. Explore how to plan and implement strategies for ads appearing on platforms such as YouTube, TikTok, Xbox and Amazon.
Develop and implement an email marketing strategy
Explore tactics to acquire, engage, nurture and retain subscribers. Build your ability to use AI-powered email tools and prepare a high-performing email marketing strategy.
Optimise a website to improve conversions
Discover how to strategically apply Conversion Rate Optimisation (CRO). Learn to analyse conversion paths, research competitor websites and identify performance gaps.
Develop and manage a budget
Learn how to plan yearly marketing costs across different channels, forecast expected revenue and profit, and build the financial skills needed to manage a marketing team or department.
Develop a digital marketing plan
Learn how to prepare a comprehensive 1-year digital marketing strategy. Critically analyse past performance, set goals and plan approaches to drive awareness, engagement, conversion, retention and advocacy.
Common Questions
The Advanced Diploma of Digital Marketing has been designed to be completed comfortably within one year. If you study in-person at ACBI's Sydney CBD campus, you'll complete this course over a series of 4 terms, each consisting of 9 weeks. Domestic students studying online will receive a suggested study plan guiding them through completion in 1 year (50 weeks), though it is not uncommon for domestic students to complete the qualification in 9 months or less.
The Advanced Diploma develops more advanced skills, including how to prepare and analyse multi-channel marketing strategies, annual marketing budgets, Google Ads, Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO). As an advanced diploma graduate, you'll be prepared to specialise in a more advanced area of digital marketing or pursue a strategic digital marketing role. The Diploma of Digital Marketing, on the other hand, builds skills in planning, running, and evaluating digital marketing campaigns and is great for people looking to break into becoming junior-mid level Digital Marketing Managers.
By studying this Advanced Diploma qualification, you'll build your understanding of how to use a range of digital marketing tools including Google Analytics, SEMrush, Screaming Frog, ChatGPT, Google Ads, Moz, Jasper, and more.
You'll complete a series of 9 assessments, each consisting of some short-answer knowledge questions and a series of practical tasks. These practical tasks may require you to use digital analytics platforms to analyse the performance of a business's marketing, undertake competitor analysis, and develop a comprehensive 1-year digital marketing plan and budget. You may use case studies for your practical tasks, or depending on the task, you may be able to use your own workplace or start-up.
Yes, combining the Advanced Diploma of Digital Marketing with another qualification is an excellent way to boost your skills and make yourself more attractive to employers. You can apply to study two or more courses at ACBI, studying one after the other. ACBI recommends considering pairing this Advanced Diploma with the Diploma of Artificial Intelligence (AI), the Diploma of Digital Marketing, or the Graduate Diploma of Strategic Leadership.
Application
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Step 01
Enquire
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Step 02
Submit Documents
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Step 03
Get Enrolled
Receive your offer letter and confirm your enrolment. Welcome to the course!
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Priya Sharma
India
Master of Nursing · Griffith University
