Course Overview

About This Course

This course reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation. Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification.

Where You Can Study

Available Locations

Adelaide

Level 1 29 King William St, ADELAIDE, SA 5000

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Eligibility

Entry Requirements

General Requirements

Academic: Successful completion of 10904NAT Diploma of Social Media Marketing, BSB52415 Diploma of Marketing and Communication or BSB50620 Diploma of Marketing and Communication or equivalent or have four years equivalent full-time relevant verifiable work experience.
English language proficiency requirements: This Course requires you to be at an Upper-Intermediate English Level or have completed the English Proficiency Skills test with an Overall Minimum Pass Rate. See below requirements to meet an Upper-Intermediate English Proficiency level:

Career & Study Pathways

Where this takes you

Career Opportunities

Marketing director
Marketing strategist National
regional or global marketing manager

Quality & Recognition

Accreditation & Migration

Academic Regulator

ASQA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units10 units

BSBMKG621

Develop organisational marketing strategy

BSBMKG623

Develop marketing plans

BSBMKG622

Manage organisational marketing processes

BSBTWK601

Develop and maintain strategic business networks

BSBMKG624

Manage market research

BSBMKG625

Develop and manage international marketing programs

BSBMKG626

Develop advertising campaigns

BSBMKG627

Execute advertising campaigns

BSBSTR601

Manage innovation and continuous improvement

BSBCRT611

Apply critical thinking for complex problem solving

Common Questions

Frequently Asked Questions

How long does the Advanced Diploma of Marketing and Communication take to complete?

The course has a duration of 52 weeks in total.

Is there a work component involved in this course?

Yes, the course includes a work component of 24 hours per week over 36 weeks, totalling 864 hours of work-based experience.

How much does the Advanced Diploma of Marketing and Communication cost?

The tuition fee is AU$7,800, with a non-tuition fee of AU$600, bringing the estimated total course cost to AU$8,400.

Where can I study this course?

The course is available at multiple Australian Pacific College campuses across four states: New South Wales (Hickson Rd, Clarence St, Kent St, and Sydney Rd), Queensland (Beach Rd and Albert St), South Australia (King William St), and Victoria (Queen St and William St, Melbourne).

What is the CRICOS code for this course?

The CRICOS course code is 105324G and the VET National Code is BSB60520, offered by Young Rabbit Pty Ltd (CRICOS Provider Code: 01331F), trading as Australian Pacific College.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $120,000 per year

Career Paths

Marketing CoordinatorCommunications OfficerDigital Marketing SpecialistSocial Media ManagerBrand Manager

Key Skills

Strategic marketing planning and campaign developmentDigital marketing and search engine optimisation (SEO/SEM)Content creation and copywriting for diverse platformsSocial media management and community engagementBrand management and brand identity development

Full Course Overview

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