Course Overview

About This Course

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialized or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication. advertising or public relations functions of an organisation. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation's marketing in addition to other duties.

Where You Can Study

Available Locations

Perth

Level 1 100-104 Murray Street, PERTH, WA 6000

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Eligibility

Entry Requirements

General Requirements

Completion of BSB52415 Diploma of Marketing and Communication or Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent. or Have four years equivalent full-time relevant work experience. Overseas student must have a minimum overall band of IELTS 6.0 or equivalent.

Career & Study Pathways

Where this takes you

Career Opportunities

Marketing Director, Marketing Manager, Marketing Coordinator, Assessor

Quality & Recognition

Accreditation & Migration

Academic Regulator

TAC WA / ASQA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units12 units

BSBMKG621

Develop organisational marketing strategy

BSBMKG622

Manage organisational marketing processes

BSBMKG623

Develop marketing plans

BSBTWK601

Develop and maintain strategic business networks

BSBMKG624

Manage market research

BSBMKG628

Lead organisational public relations

BSBLDR601

Lead and manage organisational change

BSBSTR601

Manage innovation and continuous improvement

BSBCRT512

Originate and develop concepts

BSBMKG541

Identify and evaluate marketing opportunities

BSBMKG542

Establish and monitor the marketing mix

BSBMKG552

Design and develop marketing communication plans

Common Questions

Frequently Asked Questions

What is the total cost of the Advanced Diploma of Marketing and Communication?

The estimated total course cost is AU$25,500, which comprises a tuition fee of AU$17,500 and a non-tuition fee of AU$8,000.

How long does the Advanced Diploma of Marketing and Communication take to complete?

The course has a duration of 60 weeks and is delivered in English at the provider's campus in Perth, Western Australia.

Where is the Advanced Diploma of Marketing and Communication delivered?

The course is delivered at Level 3, 100-104 Murray Street, Perth, Western Australia, at a location owned and operated by the provider, Australian Association of Education and Research Pty Ltd (trading as Australian Institute of Language and Further Education).

What field of study does this qualification fall under?

The Advanced Diploma of Marketing and Communication falls under the broad field of Management and Commerce (Field 08), with a narrow field of Sales and Marketing (0805) and a detailed field of Marketing (080505).

Does this course include a work component or foundation studies?

No, the course does not include a work component and is not classified as a foundation studies program according to the CRICOS registry details.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $120,000 per year

Career Paths

Marketing CoordinatorCommunications OfficerDigital Marketing SpecialistSocial Media ManagerBrand Manager

Key Skills

Strategic marketing planning and campaign developmentDigital marketing and search engine optimisation (SEO/SEM)Content creation and copywriting for diverse platformsSocial media management and community engagementBrand management and brand identity development

Full Course Overview

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