Advanced Diploma of Marketing and Communication

To enrol, you must have successfully completed all the core units (or equivalent competencies) in BSB50620 Diploma of Marketing and Communication, or have four years of equivalent full-time relevant work experience. You also need to have completed Australian Year 12 or equivalent, be at least 18 years of age at course commencement, and international learners must demonstrate an IELTS 5.5 with no skills band less than 5 or equivalent.

The course runs for 78 weeks including term breaks, spread across 6 terms.

The course is delivered in a blended mode across two campuses: Sydney Startup Hub at Level 7, 11–31 York Street, Sydney NSW 2000, and Melbourne CBD at Level 7, 118 Queen Street, Melbourne VIC 3000.

Graduates may pursue roles such as Marketing Director, Marketing Strategist, National, regional, or global Manager, and Marketing Manager, with accountability for group outcomes and the overall performance of the marketing function of an organisation.

The course covers a wide range of topics including international marketing (BSBMKG625), developing marketing plans (BSBMKG623), business innovation (BSBSTR601), change management (BSBLDR601), strategic marketing (BSBMKG621, BSBMKG622), building strategic business networks (BSBTWK601), leadership (BSBLDR602), digital advertising campaigns (BSBMKG626, BSBMKG627), strategic planning (BSBOPS601), and financial control (BSBFIN601).