Course Overview

About This Course

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Where You Can Study

Available Locations

Sydney

127 Liverpool St, Level 6, SYDNEY, NSW 2000

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Eligibility

Entry Requirements

General Requirements

Be 18 years old or over.
Students who intend to enrol in this course must prove their satisfactory completion of Australian Year 12 or international equivalent, or a minimum 2 years industry experience in related fields.
Students must have good communication skills.
Candidates whose English is not their first language are required to prove their English language skills which is equivalent to an IELTS 6.0.
Students who have completed BSB52415 Diploma of Marketing and Communication, OR have completed the following units (or equivalent competencies):
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBMKG542 Establish and monitor the marketing mix
- BSBMKG552 Design and develop marketing communication plans
- BSBMKG555 Write persuasive copy
- BSBPMG430 Undertake project work
Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
OR have four years equivalent full-time relevant work experience.

Career & Study Pathways

Where this takes you

Career Opportunities

Graduates of the BSB60520 – Advanced Diploma of Marketing and Communication will develop an understanding of the dynamics and principles underlying effective functioning of work groups, as well as the necessary skills to competently function within small and/or large organisations. Possible job titles include:

Marketing Executive
Account Planning Manager
Marketing Strategist
Regional Marketing Manager
Business Development Manager

Quality & Recognition

Accreditation & Migration

Academic Regulator

ASQA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units12 units

BSBMKG621

Develop organisational marketing strategy

Core unit

BSBMKG622

Manage organisational marketing processes

Core unit

BSBMKG623

Develop marketing plans

Core unit

BSBTWK601

Develop and maintain strategic business networks

Core unit

BSBMKG625

Implement and manage international marketing programs

Elective unit

BSBMKG626

Develop advertising campaigns

Elective unit

BSBCRT611

Apply critical thinking for complex problem solving

Elective unit

BSBFIN501

Manage budgets and financial plans

Elective unit

BSBCRT512

Originate and develop concepts

Elective unit

BSBLDR601

Lead and manage organisational change

Elective unit

BSBMKG627

Execute advertising campaigns

Elective unit

BSBMKG628

Lead organisational public relations

Elective unit

Common Questions

Frequently Asked Questions

How long does the BSB60520 Advanced Diploma of Marketing and Communication take to complete?

The course runs for 54 weeks of tuition plus 24 weeks of term breaks, totalling approximately 78 weeks in duration.

What are the English language requirements for this course?

Candidates whose English is not their first language are required to prove their English language skills equivalent to an IELTS 6.0.

What pathways are available after completing this qualification?

After achieving the BSB60520 – Advanced Diploma of Marketing and Communication, students may undertake a Graduate Diploma in Commerce or Marketing at Universities.

How is the BSB60520 Advanced Diploma of Marketing and Communication delivered and assessed?

The program is delivered in a classroom-based environment with face-to-face delivery, combining practical projects, simulated workplace tasks, tutorials, and group activities. Assessments include demonstration, questioning/tests/examinations, role play, case studies, written reports and projects, and in-class presentations.

What prior qualifications or experience do I need to enrol in this course?

Applicants must have completed Australian Year 12 or an international equivalent, or have a minimum of 2 years industry experience in related fields. Additionally, students must have completed the BSB52415 Diploma of Marketing and Communication, or specific equivalent units (BSBMKG541, BSBMKG542, BSBMKG552, BSBMKG555, BSBPMG430), or have four years of equivalent full-time relevant work experience.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $120,000 per year

Career Paths

Marketing CoordinatorCommunications OfficerDigital Marketing SpecialistSocial Media ManagerBrand Manager

Key Skills

Strategic marketing planning and campaign developmentDigital marketing and search engine optimisation (SEO/SEM)Content creation and copywriting for diverse platformsSocial media management and community engagementBrand management and brand identity development

Full Course Overview

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Advanced Diploma of Marketing and Communication

About This Course

Available Locations

Entry Requirements

Where this takes you

Accreditation & Migration

Units of Competency

Frequently Asked Questions

How to Apply

Hear From the Students