Course Overview

About This Course

The BSB60520 Advanced Diploma of Marketing and Communication provides students with the skills and knowledge needed to develop and implement marketing and communication strategies in a variety of settings. Students will go through a comprehensive set of topics and will learn how to create marketing campaigns, develop communication materials, and analyze marketing performance data. The qualification is designed for individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Upon completion, students will have a comprehensive understanding of marketing and communication principles, and be equipped to pursue careers in marketing, advertising, public relations, or event management.

Where You Can Study

Available Locations

Melbourne

234 Collins St, Level 7, MELBOURNE, VIC 3000

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Eligibility

Entry Requirements

General Requirements

Have completed BSB52415 Diploma of Marketing and Communication OR have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work.
Are a minimum of 18 years of age at the time of commencement.
Demonstrate the attainment of at least ACSF level 4 by successful completion of Australian Year 12 qualification, or equivalent.
English Language: IELTS Test Score of 6.0 or equivalent. IELTS Test score less than 6.0 needs to be packaged with the required amount of English ELICOS study. Test results must be no more than 2 years old.
English Language Evidence Exemptions: Be an applicant who is a foreign Affairs or Defence sponsored student or a Secondary Exchange student (AASES); or have completed at least 5 years study in English in one or more of the following countries: Australia, the UK, the USA, Canada, New Zealand, South Africa, or the Republic of Ireland; or in the 2 years before applying, completed in Australia and in the English language, either the Senior Secondary Certificate of Education or a substantial component of a course leading to a qualification from the Australian Qualifications Framework at the Certificate IV or higher level, while you held a student visa.
OR have evidence of having successfully passed the specific Ruby Institute English Placement Test, or have evidence of having successfully completed General English at Advanced level.
Complete a Language, Literacy and Numeracy (LLN) assessment to demonstrate that they have the required level of LLN skills required prior to course commencement.
Have their own computer with 5G Internet connectivity (a minimum reliable speed of 5Mbps is recommended) and have the following programs installed: Google Chrome Web Browser, Latest Adobe Acrobat Reader, Latest Microsoft Office Suite.
Attain an Overseas Student Health Cover as part of their visa requirements.

Career & Study Pathways

Where this takes you

Career Opportunities

Learners who successfully completed this qualification can apply for jobs at a senior level within the marketing industry, such as: Marketing Manager/Director, Client Services Executive/Director, Advertising Account Director, Marketing Strategist.

Quality & Recognition

Accreditation & Migration

Academic Regulator

VRQA / ASQA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units12 units

BSBTWK601

Develop and maintain strategic business networks

Core unit

BSBMKG622

Manage organisational marketing processes

Core unit

BSBMKG623

Develop marketing plans

Core unit

BSBMKG621

Develop organisational marketing strategy

Core unit

BSBMKG624

Manage market research

Elective unit

BSBMKG626

Develop advertising campaigns

Elective unit

BSBSTR601

Manage innovation and continuous improvement

Elective unit

BSBLDR601

Lead and manage organisational change

Elective unit

BSBTEC601

Review organisational digital strategy

Elective unit

BSBSUS601

Lead corporate social responsibility

Elective unit

BSBSTR602

Develop organisational strategies

Elective unit

BSBCRT611

Apply critical thinking for complex problem solving

Elective unit

Common Questions

Frequently Asked Questions

How long does the Advanced Diploma of Marketing and Communication take to complete?

The course runs for 78 weeks including breaks, with 20 scheduled course contact hours each week.

What are the fees for this course?

The tuition fee is $18,000, the non-tuition fee is $850, making the estimated total course cost $18,850.

What are the English language entry requirements for international students?

Applicants must have an IELTS Test Score of 6.0 or equivalent (test results must be no more than 2 years old). Applicants with an IELTS score less than 6.0 need to be packaged with the required amount of English ELICOS study. Exemptions apply for applicants who have completed at least 5 years of study in English in countries such as Australia, the UK, the USA, Canada, New Zealand, South Africa, or the Republic of Ireland, or who have successfully passed the Ruby Institute English Placement Test or completed General English at Advanced level.

Can I receive credit for prior study or work experience?

Yes. Ruby Institute can grant credit towards your course for units of competency or modules already completed with another RTO or authorised issuing organisation. Recognition of Prior Learning (RPL) is also available for skills and knowledge gained through work and life experience. You should ideally apply for RPL at the time of enrolment, but may also apply up to 2 weeks into your course.

What career outcomes can I expect after completing this qualification?

Graduates can apply for jobs at a senior level within the marketing industry, including roles such as Marketing Manager/Director, Client Services Executive/Director, Advertising Account Director, and Marketing Strategist. Students may also wish to continue their education into a range of higher education qualifications in business or management.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $120,000 per year

Career Paths

Marketing CoordinatorCommunications OfficerDigital Marketing SpecialistSocial Media ManagerBrand Manager

Key Skills

Strategic marketing planning and campaign developmentDigital marketing and search engine optimisation (SEO/SEM)Content creation and copywriting for diverse platformsSocial media management and community engagementBrand management and brand identity development

Full Course Overview

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Advanced Diploma of Marketing and Communication

About This Course

Available Locations

Entry Requirements

Where this takes you

Accreditation & Migration

Units of Competency

Frequently Asked Questions

How to Apply

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