Advanced Diploma of Marketing and Communication

To be eligible for this course, applicants must have completed the BSB52415 Diploma of Marketing and Communication or the BSB50620 Diploma of Marketing and Communication, be over 18 years of age, and demonstrate an IELTS 6.0 level of English language or equivalent. They must also have completed their education to a level equivalent to an Australian Senior High School, College or University Course.

The program runs for a total of 104 weeks, comprising 80 academic weeks and 24 weeks of term breaks (8 breaks of 3 weeks each), with 1,600 allocated face-to-face hours in total.

This program delivers over 20 hours of full-time study per week, with training consisting of 20 hours a week of face-to-face delivery. Global Institute Trainers use a combination of trainer-led classes and practical activities involving small-group and individual activities. Resources are also available online through the college Moodle platform.

Graduates may pursue roles such as Client Services Executive, Marketing Director, Advertising Account Director, Client Services Director, Marketing Strategist, Advertising Account Planning Manager, and Marketing Manager. After achieving this qualification, students may also undertake a range of qualifications at a Higher Education level.

The course includes four core units: Develop and maintain strategic business networks (BSBTWK601), Develop marketing plans (BSBMKG623), Manage organisational marketing processes (BSBMKG622), and Develop organisational marketing strategy (BSBMKG621). Elective units include Develop advertising campaigns (BSBMKG626), Manage organisational finances (BSBFIN601), Develop and implement business plans (BSBOPS601), Manage innovation and continuous improvement (BSBSTR601), Lead and manage organisational change (BSBLDR601), Manage market research (BSBMKG624), Provide leadership across the organisation (BSBLDR602), and Establish and manage compliance management systems (BSBAUD601).