Advanced Diploma of Marketing and Communication

To enter the BSB60520 Advanced Diploma of Marketing and Communication, you must be at least 18 years of age and have completed Year 12 or equivalent. You also need to have completed BSB52415 Diploma of Marketing and Communication, or specific equivalent units (BSBMKG541, BSBMKG542, BSBMKG552, BSBMKG555, and BSBPMG430), or have four years of equivalent full-time relevant work experience. International students must also have an IELTS score of 6+ or demonstrate English language competence through other approved means.

Training is delivered using a blended approach, combining face-to-face training, online sessions, and work placement. Face-to-face sessions are held in the classroom, with 15 hours per week dedicated to face-to-face training and an additional 5 hours of trainer-led online sessions, totalling 20 hours per week.

To achieve the BSB60520 qualification, students must complete 12 units in total — 4 core units and 8 elective units selected from the training package. The 4 core units are: BSBMKG623 Originate and develop concepts, BSBMKG621 Develop organisational marketing strategy, BSBMKG622 Manage organisational marketing processes, and BSBTWK601 Develop and maintain strategic business networks.

Alice Springs College of Australia will provide access to computers with required resources including internet access during classroom hours. However, for self-study, all learners are expected to have access to a laptop or computer with Windows 7 operating system or higher, an active email address, and access to MS Office applications such as Microsoft Word. Students must also be contactable by phone (mobile or landline) and by mail (postal address).

Graduates of the BSB60520 Advanced Diploma of Marketing and Communication may pursue leadership roles in marketing and communication. Possible employment pathways include Marketing manager/director, Advertising manager/director, Social media manager, Client services executive, and Product manager. Graduates may also wish to continue their education in higher education qualifications in marketing and communication within other institutions.