Advanced Diploma of Marketing and Communication

The course covers strategic marketing planning, market research and analysis, integrated marketing communication strategies, brand management, digital marketing, and leadership in marketing teams. It also looks at Australian and international marketing trends with a focus on Asia Pacific marketing.

Every student must demonstrate completion of the BSB52415 Diploma of Marketing and Communication delivered and assessed in English, which meets both academic and English language entry requirements. Alternatively, students who have completed the following units delivered and assessed in English will also qualify: BSBMKG541, BSBMKG542, BSBMKG552, BSBMKG555, and BSBPMG430.

On completion of the BSB60520 Advanced Diploma of Marketing and Communication, students may choose to study the BSB60420 Advanced Diploma of Leadership and Management at WIN College or gain advanced standing in an undergraduate degree at Wentworth Institute of Higher Education.

Yes, Recognition of Prior Learning is available on application to students with prior skills, experience, knowledge or qualifications obtained from formal studies or training in a related area. Recognition may reduce the duration of your studies.

The course has a duration of 78 weeks, including 21 weeks of scheduled breaks. Students should refer to the Academic Calendar for specific dates of breaks.