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2 Years
Face to Face with some online components.
Full time / Part time
February, May and September in Sydney; February and September in Melbourne
Course Overview
Where You Can Study
Melbourne
120 King St, Melbourne, VIC 3000
Eligibility
Career & Study Pathways
Quality & Recognition
Academic Regulator
TEQSA
Accreditation Status
AccreditedCourse Content
Art Meets Commerce: An Overview of the Arts and Entertainment Industry
Gives a broad grounding in the music business, examining the history, function, and key activities of its numerous sectors, using historical analysis as a springboard for forward-looking thinking.
Collaboration Project: Music Publishing
An industry-focused collaborative project applying theoretical and technical knowledge of music publishing in a practical context, working in cross-disciplinary group projects.
Introduction to Higher Education Studies
Builds academic skills including written and spoken communication at a tertiary level, covering essay technique, referencing, and scholarly research practices.
Arts and Entertainment Law
Provides an overview of the legal frameworks and environments within the music business, with a focus on the start-up perspective.
Marketing, Meaning, and Finding Your Tribe(s)
Establishes a grounding in the principles and practices of marketing and audience development within the music business, including promotion, publicity, and PR.
Collaboration Project: Artist and Talent Management
Examines the management of artistic talent, investigating the creative mindset and how to nurture, develop, and work effectively with artists through the lens of inclusivity and diversity.
Media Communications and Publicity
Provides an introduction to media communications and publicity, including the media landscape, ethical issues, media communications strategies, and crisis management.
Leadership, Management and Corporate Governance
Develops theory and understanding of management and leadership principles within music business organisations, integrating theory with real-world applications.
Innovation, Disruption & Conformity
Examines the role of disruption in the arts and entertainment industry, exploring how emerging technologies reshape products, business models, and entire sectors.
Economics and Financial Management
Develops understanding of the economic principles at work within the music business and builds financial management literacy through the applied principles of fundamental accounting theory.
Startups: Entrepreneurship and Business Strategy
Associate degree capstone unit developing an entrepreneurial mindset suited to a music business defined by innovation and disruption, including validating business concepts and assessing revenue model viability.
Elective 1
Explore your interests through a choice of electives spanning AIM's course areas.
Live Performance and Production Management
Provides an overview of the Australian and international live entertainment landscape and examines the processes and principles of producing live entertainment.
Collaboration Project: Record Labels
An industry-focused, student-led collaborative project examining the evolution of the record label and the expanding scope of responsibilities it carries in the contemporary music business.
Business Planning and Strategy: A Global Perspective
Develops the critical thinking needed to build and sustain successful enterprises in the Arts and Entertainment industry, grounded in strategic management and venture planning.
Elective 2
Explore your interests through a choice of electives spanning AIM's course areas.
The Data Economy: Leveraging Data and Analytics
Explores the strategies and technologies used by enterprises when analysing data and information, developing professional skills to manage, analyse, interpret, and extract key knowledge from data.
Collaboration Project: Event Management
A student-led collaborative project to plan and execute a real-world event, providing both a theoretical and practical grounding in event management.
The Politics of Art: Cultural Policy and Arts Funding
Examines Australian cultural policy and government arts funding, situating both within an international context through comparison with alternative models.
Elective 3
Explore your interests through a choice of electives spanning AIM's course areas.
Capstone Project: Industry Placement
Final capstone unit applying theoretical concepts and principles of the music business within a real-world industry placement, gaining practical insight into professional processes across a relevant sector.
Common Questions
For domestic students, the course spans 6 study periods (2 years full-time) or part-time equivalent. International students complete the course over 9 study periods (3 years) full-time.
The indicative total course fee for the Associate Degree of Music Business is $50,400 for domestic students. Fees are subject to change and FEE-HELP is available for eligible students.
The course is offered at both the Melbourne and Sydney campuses. Intake dates are February, May, and September in Sydney, and February and September in Melbourne.
Domestic school leaver applicants must attend an over-the-phone interview with a future student advisor and provide a 300-500 word personal statement explaining their interest in Music Business and any previous experience in the field. International applicants must also satisfy minimum standard English requirements in addition to the interview and personal statement.
The curriculum spans marketing, contract law, intellectual property, entrepreneurship, event management, and strategic business planning. Units include Arts and Entertainment Law, Marketing Meaning and Finding Your Tribe(s), Economics and Financial Management, Startups: Entrepreneurship and Business Strategy, and collaborative industry projects covering music publishing, artist management, record labels, and event management.
Application
Three simple steps to get enrolled
Step 01
Enquire
Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.
Step 02
Submit Documents
Our team will guide you on exactly which documents to prepare and submit.
Step 03
Get Enrolled
Receive your offer letter and confirm your enrolment. Welcome to the course!
Honestly I was lost when I first started looking at Australian colleges. There are just too many options and every agent gives you different info. A friend told me about FindTheCourses and within a week I had shortlisted 3 programs that actually matched my budget and visa situation. My advisor Sanjay was super helpful — never felt like I was being pushed into anything.
Priya Sharma
India
Master of Nursing · Griffith University
