Course Overview

About This Course

Graduates with a Bachelor of Business (Marketing) are ready for many different positions in business. The degree gives you the business skills to engage and influence clients, develop brand loyalty, understand and operate in the contemporary communications landscape, and execute strategic marketing campaigns. Graduates will be prepared for success in contemporary organisations and prepared to take on the industry's trends, responsibilities, needs and opportunities.

Where You Can Study

Available Locations

Level 16, 233 Castlereagh St, Sydney NSW 2000

Level 16, 233 Castlereagh Street, Sydney, NSW 2000

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Eligibility

Entry Requirements

General Requirements

Successful completion of an Australian senior secondary qualification (or recognised equivalent) with the equivalent of a minimum Australian Tertiary Admission Rank (ATAR) of 60 and NSW (or equivalent) Band 4 Standard English; and NSW (or equivalent) Band 3 Advanced Mathematics; or NSW (or equivalent) Band 4 Standard 2 Mathematics.
An equivalent secondary qualification overseas that also meets the mathematics requirement above.
An accredited Tertiary Preparation Program or a Foundation Year Program offered by an accredited Australian provider that also meets the mathematics requirement above.
One year of completed accredited full-time study at a registered institution of tertiary education at AQF level 5 or above that also meets the mathematics requirement above.
International Students: An equivalent secondary qualification overseas; or an accredited Tertiary Preparation Program or a Foundation Year Program offered by an Australian university; or one year of successful full-time study in an accredited course at a university or other higher education provider; or admission to candidature for an undergraduate degree at an Australian university.
Special/Alternative Admission (21 years or older without Year 12): Successful completion of a Special Tertiary Admissions Test administered by a tertiary admissions centre; or submission of a portfolio of prior and current academic and professional work; or attendance at an interview with the Dean to assess capacity for higher education studies.
English Language Proficiency (one of the following): IELTS Academic 6.0 with no band less than 6.0; or TOEFL 575 or better; or TOEFL IBT 91 or better; or TOEFL CBT 235 or better; or Academic PTE 50 or better; or Cambridge English CAE and CPE (from 2015) 176 or better; or GCE A Levels with a C or better in English; or KITE all bands B2 with a result greater than 450 in each band; or Duolingo overall 115 with no band less than 110.

Career & Study Pathways

Where this takes you

Career Opportunities

Young people with business degrees get work in almost every industry, improving businesses and advancing their own careers. Graduates can gain employment in accounting practices, medium and large corporations, the public sector and NGOs (non-government organisations). The Bachelor of Business (Marketing) prepares you for employment in: Advertising, eMarketing, International Marketing, Consumer and Marketing Research, Marketing Strategy.

Quality & Recognition

Accreditation & Migration

Academic Regulator

TEQSA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units23 units

ACC100

Principles of Accounting

ECO100

Principles of Economics

GBU100

Business Communications

LAW100

Business Law

MGT100

Introduction to Management

MKT100

Introduction to Marketing

STT100

Introductory Statistics

MKT200

Consumer Behaviour

Prerequisite: MKT100

MKT204

Brand Management

Prerequisite: MKT200

MKT205

Retail Marketing

Prerequisite: MKT204

MKT300

Integrated Marketing Communications

Prerequisite: MKT200

MKT302

Digital Marketing & AI

Prerequisite: MKT300

MKT306

Marketing Data Analytics

Prerequisites: STT100, MKT302

MKT308

Strategic Marketing

Prerequisite: MKT300

MKT309

Services Marketing

Prerequisite: MKT300

BUS300

Applied Capstone Project – Marketing Plan

Prerequisite: 96 credit points

HRM200

Human Resource Management

Part of Hospitality Management specialisation

HSM100

Introduction to Hospitality Management

Part of Hospitality Management specialisation

HSM200

Hospitality Operations

Prerequisite: HSM100; Part of Hospitality Management specialisation

HSM201

Revenue and Profit Management

Prerequisite: ACC100; Part of Hospitality Management specialisation

HSM300

Managing the Hospitality Experience

Prerequisites: HSM200, MKT200; Part of Hospitality Management specialisation

HSM301

Innovation in Hospitality Events and Services

Prerequisites: HSM200, HSM201, MKT200; Part of Hospitality Management specialisation

HSM302

Capstone – Hospitality Management Simulation

Prerequisites: HSM200, HSM201; Part of Hospitality Management specialisation

Common Questions

Frequently Asked Questions

Is part-time study available for international students?

No. Part-time mode is not available to a holder of a student visa who is not a citizen of Australia or New Zealand, or who is not an Australian permanent resident, or who is a temporary resident of Australia. The CRICOS-registered duration is 156 weeks or 3 years of full-time study (6 semesters) for international students.

What campuses is this course offered at?

The Bachelor of Business (Marketing) is offered at four campuses: Level 16 / 233 Castlereagh St, Sydney NSW 2000; 107 George St, Parramatta NSW 2150; Level 1 / 237 Ryrie St, Geelong VIC 3220; and 363 King St, West Melbourne VIC 3003.

Can I exit the course early with a qualification?

Yes. If you complete the 8 level-100 units with the Institute (either at the Institute or with Advanced Standing that does not exceed 50% (4 units) of the 100 level units), you will be eligible to obtain a Diploma of Business.

Is there a specialisation available within the Bachelor of Business (Marketing)?

Yes. There is a specialisation in Hospitality Management available. This pathway replaces several standard marketing electives with hospitality-specific units such as Introduction to Hospitality Management (HSM100), Hospitality Operations (HSM200), Revenue and Profit Management (HSM201), Managing the Hospitality Experience (HSM300), Innovation in Hospitality Events and Services (HSM301), and Capstone – Hospitality Management Simulation (HSM302).

What English language proficiency is required to enrol?

Applicants must meet one of the following English language requirements: IELTS Academic 6.0 overall with no band less than 6.0; TOEFL 575 or better; TOEFL IBT 91 or better; TOEFL CBT 235 or better; Academic PTE 50 or better; Cambridge English CAE and CPE (from 2015) 176 or better; GCE A Levels with a C or better in English; KITE all bands B2 with a result greater than 450 in each band; or Duolingo overall 115 with no band less than 110. English Language Test results are valid for two years from the date of the results up to the date of commencement at the Institute.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $58,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $100,000 per year

Mid-Level (5-10 years)AUD $100,000 to $130,000 per year

Career Paths

Business AnalystMarketing CoordinatorFinancial AnalystHuman Resources OfficerManagement Consultant

Key Skills

Financial analysis and accounting literacyStrategic business planning and decision-makingMarketing strategy and consumer behaviour analysisLeadership and team managementBusiness communication (written, verbal and presentational)

Full Course Overview

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Bachelor of Business

About This Course

Available Locations

Entry Requirements

Where this takes you

Accreditation & Migration

Units of Competency

Frequently Asked Questions

How to Apply

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