Bachelor of Business (Digital Marketing)

The Bachelor of Business (Digital Marketing) will equip students with the skills and techniques required to develop, implement and manage campaigns. Students will learn to manage multidisciplinary, data-driven digital marketing solutions, and develop meaningful approaches to continually evolving trends to measure and optimise traffic. The course will also prepare students to undertake relevant industry certifications, such as the Google Fundamentals of Digital Marketing certification. Students will acquire high level career and work-ready skills in business economics, consumer behaviour, digital business communication, problem solving, negotiation, team building, organisational analysis and coherent strategic thinking in current and emerging Digital Marketing practices within an enterprise. Our experienced teaching staff will ensure readiness for different career roles in large, medium and small organisations, both in the private and government sectors. Globally, there is an urgent need to change the way that Digital Marketing is operationalised, and the starting point for this is specialised Digital Marketing education, which provides firm grounding in marketing theory and strategy, but also encompasses practical training in Search Engine Optimisation (SEO), social media, digital advertising, email campaigns, and building customer journeys. The degree is delivered in a broader social context of globalisation, business sustainability, social responsibility, and ethical behaviour.