Bachelor of Business (Digital Marketing)

The Bachelor of Business (Digital Marketing) is AAPoly's newest bachelor's degree in digital marketing with a business focus. The course equips students with the skills and techniques required to develop, implement and manage campaigns, teaching them to manage multidisciplinary, data-driven digital marketing solutions and to develop meaningful approaches to continually evolving trends in order to measure and optimise traffic. The course also prepares students to undertake relevant industry certifications such as the Google Fundamentals of Digital Marketing certification. Students acquire high-level, career and work-ready skills in business economics, consumer behaviour, digital business communication, problem solving, negotiation, team building, organisational analysis and coherent strategic thinking in current and emerging digital marketing practices within an enterprise. AAPoly's experienced teaching staff ensure readiness for different career roles in large, medium and small organisations, in both the private and government sectors. The structure combines a Business Core, a compulsory Digital Marketing Major and electives across three years: first year covers principles of digital and social media marketing, technology and innovation, marketing defined, planned and delivered, and introduction to management; second year covers business communication plus entrepreneurship and innovation, consumer behaviour and digital marketing channels and advertising; third year covers big data and marketing analytics, digital futures, public relations, digital marketing and new media, professional development for emerging leaders, two applied business challenge subjects and business analytics. The degree is offered at the Sydney and Melbourne campuses.