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36 months (Full-time), 12 x 6 week terms
On campus
Full time
March | May | August | October
Course Overview
Where You Can Study
Eligibility
Career & Study Pathways
Quality & Recognition
Academic Regulator
TEQSA
Accreditation Status
AccreditedCourse Content
Management Principles
Covers the four major management functions (planning, organising, leading and controlling) and introduces students to various management models and frameworks.
Marketing Principles
Introduces the basic principles and practices of marketing in an Australian context, covering marketing theories, planning and strategy, market research, consumer behaviour, segmentation, targeting and positioning, and the expanded marketing mix.
Accounting Principles
Covers accounting concepts and principles, the accounting cycle, double-entry accounting, recording business transactions, and preparation of financial reports using Xero accounting software.
Finance Fundamentals
Covers foundations of financial management, including the Australian financial system, risk and return, and financial instruments.
Business Statistics
Examines statistical techniques for business decision-making including data collection, organisation, summarisation, presentation, and interpretation.
Economic Principles
Introduces micro and macroeconomic principles, demand and supply, elasticity, market structures, government policy impacts, and their application to business decisions.
Business Law
Covers the Australian legal system, torts, contract law, agency law, and key legal considerations and risk management for businesses.
Market Research
Explores research design and methods of collecting primary and secondary data. Students apply skills using SPSS to construct questionnaires, prepare market research proposals, analyse data, and present findings. Prerequisite: BBMK201.
Consumer Behaviour
Examines the psychology of the individual consumer — perception, motivation, learning, personality, values — plus external factors including social media, group influences, lifestyle, and cultural factors affecting purchasing behaviour. Prerequisites: 2 x 100–200 code units.
Digital Marketing and Social Media
Analyses how digital technologies transform marketing — internet, social media, and portable devices — and examines strategic outcomes of social media marketing. Prerequisites: 2 x 100–200 code units.
Business, Society and Ethics
Develops knowledge of ethics, corporate governance, and legal mechanisms for business environments. Builds critical analysis and decision-making to identify and resolve professional and ethical issues. Prerequisites: 4 x 100–200 code units.
Market Planning and Strategy
Students learn techniques for collecting, organising, summarising, analysing, interpreting and presenting data for effective business decision-making. Prerequisites: BBMK201 and 2 x 300–400 code units.
International Marketing
Focuses on management and marketing skills required to market domestic products in world markets. Students analyse and evaluate overseas markets considering cultural, economic, political, legal and trade issues. Prerequisites: BBMK201 and 2 x 300–400 code units.
Services Marketing
Provides understanding of theoretical and practical approaches to services marketing, examining specific marketing mix strategies, relationship management, service quality, customer satisfaction and loyalty. Prerequisites: BBMK201 and 2 x 300–400 code units.
Communication in Marketing
Develops knowledge and skills in Integrated Marketing Communications (IMC), examining advertising and promotional tools across multiple media to develop unified campaign strategies. Prerequisites: BBMK201 and BBMK303.
Common Questions
To be eligible for the Bachelor of Business (Marketing), applicants must have completed Year 12 or equivalent with a minimum ATAR of 50, or hold an equivalent qualification. International students must demonstrate English proficiency with an IELTS (Academic) score of 6.0 or equivalent. All applicants must be over 18 years old at the time of enrolment.
The Bachelor of Business (Marketing) at BPP Institute is available from A$60,000.00, and all prices include GST.
The Bachelor of Business (Marketing) has four intake dates per year: March, May, August, and October, giving prospective students multiple opportunities to begin their studies.
Yes, students may be able to shorten the length of the course through advanced standing. AQF qualifications and Statements of Attainment issued by other registered training organisations and education providers may be recognised by BPP Institute.
Graduates of the Bachelor of Business (Marketing) qualify for marketing and/or business-oriented roles within internationally or domestically focused organisations, including professional roles in marketing, advertising, sales, or business development. The program also enables progression to postgraduate qualifications in Australia and internationally.
Application
Three simple steps to get enrolled
Step 01
Enquire
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Step 02
Submit Documents
Our team will guide you on exactly which documents to prepare and submit.
Step 03
Get Enrolled
Receive your offer letter and confirm your enrolment. Welcome to the course!
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Priya Sharma
India
Master of Nursing · Griffith University
