Bachelor of Business (Marketing)

Torrens University Australia

CRICOS Institution Code 03389E

Duration

156 weeks

Delivery

Online, On campus, Blended

Study Load

10 hours per week per subject (classes and self-directed study)

Intakes

14 Sep 2026, 02 Nov 2026, 15 Feb 2027

Course Overview

About This Course

The Bachelor of Business (Marketing) builds on core business knowledge with dedicated marketing expertise, teaching students to engage and influence customers, develop brand loyalty and execute strategic campaigns. The course includes hands-on industry work placement and was developed in consultation with the Australian Marketing Institute (AMI) to ensure students learn the most relevant, up-to-date marketing theory and practice. Students build a strong understanding of core business principles alongside marketing theory and learn how marketing impacts the success of contemporary organisations. Learning outcomes include understanding the concept of influence and using it to create engagement, developing brand loyalty through customer connection, building strategic campaigns, and incorporating industry trends, needs and opportunities into effective marketing. The course includes 300 hours of industry experience. The course is accredited by the Australian Marketing Institute, and students receive a free Adobe Creative Cloud Pro licence for the duration of their studies and for six months after graduation. Torrens University is also a member of the European Foundation for Management Development (EFMD) and the Principles for Responsible Management Education (PRME).

This AQF Level 7 course is delivered online, on campus or in blended mode across Sydney, Melbourne, Brisbane, Adelaide and online, over three years full-time, six years part-time, or two years accelerated.

Where You Can Study

Available Locations

Brisbane

90 Bowen Terrace, Fortitude Valley, Queensland (QLD) 4006

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Eligibility

Entry Requirements

General Requirements

Domestic students:

Australian secondary school certificate, or equivalent OR
Successful completion of a Vocational qualification (AQF Level 4), or above OR
Successful completion of at least 0.25 EFTSL at AQF level 6, 0.5 EFTSL at AQF level 5 or above, or equivalent OR
Work-life experience demonstrating the ability to undertake study at the required level, which may include approval of prior study or successful completion of a readiness assessment

International students:

Successful completion of at least 0.25 EFTSL at AQF level 6, 0.5 EFTSL at AQF level 5 or above, or equivalent OR
Australian secondary school certificate, or equivalent Senior Secondary qualification, or Baccalaureate Diploma AND
Academic IELTS 6.0 (no band less than 5.5) or equivalent OR
Alternative entry requirements may be available, which may include assessment and approval of prior study, or successful completion of a readiness assessment

Career & Study Pathways

Where this takes you

Career Opportunities

As a graduate of the Bachelor of Business (Marketing), you'll have plenty of opportunities to drive exciting and strategic marketing campaigns, engaging with clients and customers in a variety of industries and environments, including established brands or start-ups.

Potential career paths:

Marketing Officer — average salary $75,549 - $108,265
Assistant Brand Manager — average salary $60,000 - $99,280
Sales Manager — average salary $80,000 - $170,000
Social Media Specialist — average salary $80,000 - $107,313
Marketing Manager — average salary $95,000 - $150,000

Quality & Recognition

Accreditation & Migration

Academic Regulator

TEQSA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units30 units

BIZ106

Academic and Business Communication Skills

Core – Year 1

BIZ107

Understanding Self and Others

Core – Year 1

MKT103A

Integrated Marketing Communications

Core – Year 1

MKT105

Marketing in the Digital Era

Core – Year 1

BIZ202

The Business Environment

Core – Year 1

MKG102

Consumer Behaviour

Core – Year 1

IND101A

Industry Skills Project

Core – Year 1 (50 hours of industry experience)

BIZ201

Accounting for Decision Making

Core – Year 2

BIZ204

Customer Experience Management

Core – Year 2

MKT303A

International Marketing

Core – Year 2

MKT202A

Market and Audience Research

Core – Year 2

IND201A

Industry Engagement Project

Core – Year 2 (100 hours of industry experience)

MIS312

Agile Business Analysis (Advanced)

Core – Year 3

BIZ301

Organisational Creativity & Innovation

Core – Year 3

MKT301A

Marketing Strategy

Core – Year 3

MGT301A

Ethics and Sustainability

Core – Year 3

MKT304A

Brand and Product Management

Core – Year 3

IND301A

Industry Consulting Project

Core – Year 3 (150 hours of industry experience)

ENT101

Introduction to Entrepreneurship

Elective (choose from this bank; page states 6 electives overall, elective-tab text says choose 8 — site inconsistency, flagged)

ENT102

Venture Ideation