Course Overview

About This Course

What is a Bachelor of Marketing? A Bachelor of Business (Marketing) enhances core business knowledge with marketing expertise. At Torrens University, you'll learn to engage and influence customers, develop brand loyalty and execute strategic campaigns. When you study with us, you gain hand-on experience with industry work placement. This degree builds a strong understanding of business principles while you learn marketing theories, practice and how marketing impacts the success of contemporary organisations. This degree was developed in consultation with the Australian Marketing Institute (AMI) to ensure you're taught the most relevant and up-to-date information. More Understand the concept of influence and use it to create unforgettable engagement. Develop brand loyalty by creating a connection with the customer. Build exciting and strategic campaigns to catch consumers' eyes. Incorporate industry trends, needs and opportunities into masterful marketing. Undertake 300 hours of industry experience. AMI accredited This course is accredited by the Australian Marketing Institute, giving you confidence that your education has been designed to meet industry expectations. Free Adobe Creative Cloud Pro licence You'll receive a free Adobe Creative Cloud Pro licence for the entire time you're studying Marketing with us and for six months post graduation. EFMD member The European Foundation for Management Development (EFMD) is dedicated to management development. Our membership demonstrates our commitment to ensuring our programs provide the highest quality, aligned education. PRME Member Proud member of the Principles for Responsible Management Education (PRME), enabling our students to build SDGs skills in responsible management and sustainable business practice. Download course guide Start online application Study mode Online, On campus, Blended Campus locations* Sydney, Melbourne, Brisbane, Adelaide, Online Student Domestic International Course duration 3 years full time, 6 years part time, 2 years accelerated Start date 14 Sep 2026 02 Nov 2026 15 Feb 2027 View all key dates Fee Learn more This is an AQF Level 7 course delivered by Torrens University Australia Ltd. *For more details on international student study options .

Where You Can Study

Available Locations

Sydney

1 Chambers Rd, Leura, NSW 2780

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Eligibility

Entry Requirements

General Requirements

Entry details Domestic International Fees Check the domestic course fee schedule for the cost of your course. FEE-HELP Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income. Learn more about fees and FEE-HELP Scholarships If you are truly passionate about business, we want to hear from you. We have a variety of business scholarships on offer to assist you in becoming a key part of the business industry: Business Alumni Industry Admission criteria Before you begin your application to study as a domestic student, check that you meet the requirements listed below. Australian secondary school certificate, or equivalent; OR Successful completion of a Vocational qualification (AQF Level 4), or above; OR Successful completion of at least 0.25 EFTSL at AQF level 6, 0.5 EFTSL at AQF level 5 or above, or equivalent; OR Work-life experience demonstrating the ability to undertake study at the required level which may include approval of prior study or successful completion of a readiness assessment. View full course admission information Guaranteed pathway and Recognition of Prior Learning If you have already completed a qualification or gained skills through life or work experience, you may be able to credit this against your degree with us. Check information about Recognition of Prior Learning and Course Credit transfer . We also offer pathway opportunities to further your learning. Learn more about study pathways Fees Check the international course fee schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options. Fee payment Course fees can be paid across three study periods. Each instalment to be paid before the beginning of the academic stage census date. Scholarships We want you to have the best possible chance to succeed, which is why we offer a range of financial scholarships to support our international students during their study journey. International Admission criteria Before you begin your application to study as an international student, check that you meet the requirements listed below. Successful completion of at least 0.25 EFTSL at AQF level 6, 0.5 EFTSL at AQF level 5 or above, or equivalent; OR Australian secondary school certificate, or equivalent Senior Secondary qualification, or baccalaureate Diploma; AND Academic IELTS 6.0 (no band less than 5.5) or equivalent. OR alternative entry requirements may be available. Alternative entry may include assessment and approval of prior study, or successful completion of a readiness assessment . Contact the International Admissions team for more information. View full course admission information OR alternative entry requirement may be available. Contact the International Admissions team for more information. Learn more about study pathways

Career & Study Pathways

Where this takes you

Career Opportunities

Career opportunities As a graduate of the Bachelor of Business (Marketing), you'll have plenty of opportunities to drive exciting and strategic marketing campaigns, engaging with clients and customers in a variety of industries and environments, including established brands or start-ups. Potential career paths Marketing Officer Average salary: $75,549 - $108,265 Assistant Brand Manager Average salary: $60,000 - $99,280 Sales Manager Average salary: $80,000 - $170,000 Social Media Specialist Average salary: $80,000 - $107,313 Marketing Manager Average salary: $95,000 - $150,000 Marketing careers

Quality & Recognition

Accreditation & Migration

Academic Regulator

TEQSA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units30 units

BIZ106

Academic and Business Communication Skills

Core – Year 1

BIZ107

Understanding Self and Others

Core – Year 1

MKT103A

Integrated Marketing Communications

Core – Year 1

MKT105

Marketing in the Digital Era

Core – Year 1

BIZ202

The Business Environment

Core – Year 1

MKG102

Consumer Behaviour

Core – Year 1

IND101A

Industry Skills Project

Core – Year 1 (50 hours of industry experience)

BIZ201

Accounting for Decision Making

Core – Year 2

BIZ204

Customer Experience Management

Core – Year 2

MKT303A

International Marketing

Core – Year 2

MKT202A

Market and Audience Research

Core – Year 2

IND201A

Industry Engagement Project

Core – Year 2 (100 hours of industry experience)

MIS312

Agile Business Analysis (Advanced)

Core – Year 3

BIZ301

Organisational Creativity & Innovation

Core – Year 3

MKT301A

Marketing Strategy

Core – Year 3

MGT301A

Ethics and Sustainability

Core – Year 3

MKT304A

Brand and Product Management

Core – Year 3

IND301A

Industry Consulting Project

Core – Year 3 (150 hours of industry experience)

ENT101

Introduction to Entrepreneurship

Elective (choose from this bank; page states 6 electives overall, elective-tab text says choose 8 — site inconsistency, flagged)

ENT102

Venture Ideation