Course Overview

About This Course

Offers an exciting and versatile career path where you can apply your creativity, strategic thinking and communication skills to make a significant impact in the business world. Explore brand management, digital marketing, consumer behaviour, how to influence trends, data analytics and more.

Where You Can Study

Available Locations

University of Canberra, Bruce ACT 2617, AustraliaUniversity of Canberra, Bruce ACT 2617Bruce

Eligibility

Entry Requirements

General Requirements

Year 12 ATAR of 60+
Other Australian qualification
Work experience, or
Overseas qualification
If you didn't get an appropriate ATAR for your preferred course, UC also offers a number of initiatives that give you the opportunity to gain entry through alternate pathway programs and admissions schemes.

Career & Study Pathways

Where this takes you

Career Opportunities

Marketing manager, Brand manager, Digital marketing specialist, Social media strategist, Market researcher, Advertising account manager, Communications officer

Quality & Recognition

Accreditation & Migration

Academic Regulator

TEQSA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units5 units

11009

Business Decision Making

11173

Professional Evidence (Business)

11174

Introduction to Management

11175

Introduction to Economics

12209

Professional Orientation (Business, Government and Law)

Common Questions

Frequently Asked Questions

What topics will I study in the Marketing major?

In the Marketing major, you will study marketing fundamentals, consumer and buyer behaviour, digital marketing, international marketing, strategic marketing management, social marketing, big data and marketing analytics, and integrated marketing communication.

Can I study the Bachelor of Business (Marketing) fully online?

Yes. The Bachelor of Business (Marketing) is available as a 100% online study mode with no in-person requirements.

What are the entry requirements for the Bachelor of Business (Marketing)?

For entry into UC's Bachelor of Business, you will need one of the following: a Year 12 ATAR of 60+, another Australian qualification, work experience, or an overseas qualification. If you didn't achieve an appropriate ATAR, UC also offers alternate pathway programs and admissions schemes.

Are there Commonwealth Supported Places available for this course?

Yes. The Bachelor of Business is a CSP supported course, meaning the Australian Government has subsidised a portion of your degree, reducing the total balance you are required to pay (known as the student contribution amount).

What career opportunities are available after completing the Bachelor of Business (Marketing)?

Graduates of the Marketing major could pursue careers as a marketing manager, brand manager, digital marketing specialist, social media strategist, market researcher, advertising account manager, or communications officer.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $58,000 to $76,000 per year

Early Career (2-5 years)AUD $76,000 to $100,000 per year

Mid-Level (5-10 years)AUD $100,000 to $140,000 per year

Career Paths

Graduate AccountantFinancial AnalystManagement ConsultantBusiness AnalystMarketing Coordinator

Key Skills

Financial analysis and reportingAccounting principles and practiceStrategic business planning and decision-makingData analysis and business analyticsMarketing strategy and consumer behaviour

Full Course Overview

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