Bachelor of Business (Marketing)

The Bachelor of Business (Marketing) takes 3 years (9 trimesters) to complete on a full-time basis, totalling 240 credit points across 24 units.

The degree comprises twenty-four (24) Units in total: twelve (12) business core units, eight (8) Marketing major units, and four (4) elective units. This means a graduate will complete at least nine (9) Marketing Units in the degree (8 major units plus the Marketing Fundamentals unit in the business core).

International students whose native language is not English must demonstrate proficiency through one of the following: IELTS Academic overall 6.0 (no band less than 6), TOEFL Paper Based Test 500 (min. 4.5 TWE), Pearson Test of English (PTE) 50 (no band less than 50), or Cambridge English Advanced (CAE) Level B2 (169) with no skill score less than 169. Students who do not meet these requirements may enrol in an ELICOS program before commencing their studies.

A variety of assessment configurations and tasks are utilised, including class tests, oral presentations, video interviews, research and business report writing, and group and individual tasks. Students will receive feedback throughout the semester. Each unit also has an early assessment task (in weeks 3, 4, or 5) to identify students at risk and to provide appropriate support.

Yes, prospective or enrolled MIHE students can apply for Credit or Recognition of Prior Learning (RPL) in writing by providing supporting documents to the Course Director or Dean. Required documents include certified copies of academic transcripts, records of achievement, an explanation of results, an extract from the relevant course handbook, and a unit syllabus including assessment requirements. Any credit or RPL awarded is subject to MIHE's Credit and Recognition of Prior Learning Policy and Procedure and assessed on a case-by-case basis.