Course Overview

About This Course

In a complex and changing world, effective communication is one of the most powerful tools to connect with people, pursue truth and inspire change. When you study a Bachelor of Communication at Deakin, you will learn how to craft content that resonates with your audience across print, digital, audio and video platforms. Whether you're breaking a critical news story, writing a press release, creating a national campaign or running a high-profile event, you will create persuasive messages that move people to action. You will develop specialised industry skills, with the option to major in advertising, digital and social media, journalism or public relations. Along with your major, you will personalise your degree with minors in complementary study areas, like integrated communication, creative advertising, photojournalism, Indigenous studies and more. You might also choose a second major from the School of Communication and Creative Arts from animation to theatre to interactive and UX design. Want to turn your passion for words into a meaningful career? Learn how the principles of ethical communication and technology apply in the modern media landscape and develop the critical thinking and practical production skills to target key audiences effectively. Harness your passion for creativity, communication, and visual language to shape public opinion and thrive across a wide range of roles in the rapidly evolving media and communications sector. How we communicate has the unique power to connect, teach and inspire change. When you study a Bachelor of Communication at Deakin you will master your craft, utilising creative practice and technology to shift public perception and make an impact on the world around you. You will explore and utilise different communication mediums, developing specialist skills on your journey to becoming a well-rounded and in-demand communications professional. As technology and new trends transform culture, organisations and the media landscape, you will be encouraged to explore new mediums and utilise the latest technology to create high-impact content. You will learn what the modern media industry looks like, executing digital strategies with the latest communication technologies.

Eligibility

Entry Requirements

Requirements

Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances.
You will need to meet the minimum academic and English language proficiency requirements to be considered for selection, but this does not guarantee admission.
A combination of qualifications and experience may be deemed equivalent to minimum academic requirements.
If you're currently studying Year 12, or completed Year 12 in the last two years, you will need to meet all the following criteria to be considered for admission to this degree.
Year 12 prerequisite subjects: Units 3 and 4: a study score of at least 25 in English EAL (English as an Additional Language) or at least 20 in any other English.
If you don't meet the academic entry requirements as outlined, or haven't completed Year 12, or don't hold any relevant qualifications, the STAT (Skills for Tertiary Admissions Test) Multiple Choice (MC) may be an option for you to meet course entry requirements.
Higher education, vocational education, and work and life experience pathways are also available.
Lowest selection rank (ATAR): 60.05 (Burwood), 61.50 (Waurn Ponds), NP (Online).
Deakin Guaranteed ATAR: 51 (Burwood and Waurn Ponds), 55 (Online) for eligible students.

Career & Study Pathways

Where this takes you

Career Opportunities

Graduates are prepared to thrive across a wide range of roles in the rapidly evolving media and communications sector. The degree equips students for careers involving advertising, digital and social media, journalism, and public relations. Graduates will be able to break critical news stories, write press releases, create national campaigns, run high-profile events, create persuasive messages, and execute digital strategies. The combination of practical assessments, industry events and internship opportunities means graduates will have a portfolio of work and a strong network ready to thrive in their future career.

Quality & Recognition

Accreditation & Migration

Accreditation Details

Academic Regulator

TEQSA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units10 units

DAI001

Academic Integrity and Respect at Deakin

Compulsory 0-credit point module to be completed in the first trimester of study.

ACC100

Gutenberg to Zuckerberg: Communication in Everyday Life

Thematic core unit.

AWL100

Your Future Direction

Employability sequence unit.

AWL200

Leadership and Transformation