Bachelor of Communication (Advertising)

Students in the Advertising major have access to a range of industry opportunities including an annual Pitch Night where up to 40 advertising agencies attend to identify and recruit top talent, partnered projects, internships, and international competitions such as the D&AD New Bloods and Cannes Future Lions competitions.

Yes, you can choose either a double major or specialise in the Advertising major and choose three minors from a broad range of multidisciplinary areas. Suggested combinations include a Digital Communication major, a Public Relations major, and minors in Marketing, Entrepreneurship, or Law and Emerging Technology.

For international students, the annual tuition fee for the Bachelor of Professional Communication (Advertising major) is AU$41,280 for 2026.

The Advertising Pitch Night is an event held in October where final semester advertising undergraduate students showcase their skills and folios to advertising agencies in a live interview format. Up to 40 advertising agencies attend to identify and recruit the best future talent from RMIT's graduating cohort.

The Advertising major develops hands-on professional skills including copywriting, art direction, and strategy planning. You will hone your creative thinking to solve communication problems, build an emotional bond between a brand and consumers, and gain an overview of advertising within broader marketing and communication practice, as well as in-depth study of advertising media and strategic and creative disciplines.