Bachelor of Communication in Public Relations and Advertising

University of Technology Sydney (UTS)

CRICOS 118273F · Duration: 3 Years

Duration

156 weeks

Course Overview

About This Course

This professionally accredited course opens the door to careers in creative advertising and strategic public relations for corporate, government, not-for-profit organisations and communities. The degree is taught by practitioners and leading researchers in the field, who will help you build skills needed to enter a dynamic and diverse global communication industry. You will research, design and produce integrated multiplatform campaigns for internal and external audiences. You will gain an understanding of the practical, theoretical and ethical foundations of, and emerging trends in, a rapidly changing communication field. This course will equip you to excel as an agile, creative and collaborative strategic communication professional. Students produce course work that provides them with an array of material for a portfolio to show potential employers. The knowledge and skills developed in the Bachelor of Communication (Strategic Communication) are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments and. Students produce course work that provides them with an array of material for a portfolio to show potential employers.

Where You Can Study

Available Locations

Sydney

Sydney Cricket Grounds, Moore Park Rd, Moore Park, NSW 2021

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Eligibility

Entry Requirements

General Requirements

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level. Eligibility for admission does not guarantee offer of a place. English language requirements IELTS Academic: overall 6.5, writing 6.0 TOEFL iBT: overall 79, writing 21 UTS College AE5: Pass Pearson PTE: overall 58, writing 50 Cambridge C1A/C2P: overall 176, writing 169

Inherent requirements: Inherent requirements are academic and non-academic requirements that are essential for successfully completing a course at UTS. You can find the inherent requirements for your course via the inherent requirements directory .

Career & Study Pathways

Where this takes you

Career Opportunities

Graduates of the Bachelor of Communication in Public Relations and Advertising typically pursue careers in creative advertising and strategic public relations across various sectors, including corporate, government, and not-for-profit organizations. They may work as communication specialists, public relations officers, advertising account managers, or campaign strategists, utilizing their skills to design and implement effective communication campaigns for diverse audiences.

Quality & Recognition

Accreditation & Migration

Academic Regulator

TEQSA

Accreditation Status

Accredited

Common Questions

Frequently Asked Questions

What is the Elite Athletes and Performers Entry Scheme at UTS?

The scheme recognises the impact elite sport and performance can have on students. Eligible applicants will receive 5 adjustments to their selection rank, which will be used to determine entry into UTS courses.

Who is eligible to apply for the UTS Elite Athletes and Performers Scheme?

To be eligible, you must be an Australian citizen or permanent resident, be an elite athlete or performer, and have submitted a UAC application and preferenced a UTS course. If you're eligible and receive adjustments from inpUTS (Educational Access Scheme), you won't receive additional adjustments from this scheme.

When do applications for the UTS Elite Athletes and Performers Scheme open and close?

Applications for the 2027 intake open on 27 July and close on 30 November 2026.

What documents do I need to apply for the UTS Elite Athletes and Performers Scheme?

You will need your UAC application number and details about your schooling and performance commitments, a completed Training/Rehearsal Schedule and Personal Statement template, a Supporting Statement from your sporting/performance coach or manager, a Supporting Statement from the responsible person at your education institution (e.g. principal, careers advisor), and any other applicable supporting documents. Elite performers also need to submit a portfolio of work or performance resume.

Does UTS participate in the Elite Athlete and Performer Scheme assessed by UAC?

No, UTS does not participate in the Elite Athlete and Performer Scheme assessed by UAC. UTS operates its own separate scheme, and applicants must submit a separate application direct to UTS to be considered.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $120,000 per year

Career Paths

Marketing CoordinatorCommunications OfficerDigital Marketing SpecialistSocial Media ManagerBrand Manager

Key Skills

Strategic marketing planning and campaign developmentDigital marketing and search engine optimisation (SEO/SEM)Content creation and copywriting for diverse platformsSocial media management and community engagementBrand management and brand identity development

Full Course Overview

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Master of Nursing · Griffith University