Bachelor of Communication (Public Relations)

Yes, the Public Relations major is fully endorsed by the Public Relations Institute of Australia (PRIA). In 2022, the Bachelor of Communication (Public Relations) was also awarded a Silver award for Public Relations Program of the Year in the PRIA Golden Target Awards, which are Australia's longest running and most prestigious public relations and communication industry awards.

Yes, you can choose either a double major or specialise in Public Relations and choose three minors from a broad range of multidisciplinary areas. Suggested combinations include the Advertising major, the Digital Communication major, and minors such as Journalism, Media, and Law and Emerging Technology.

Yes, students learn through live briefs with industry partners and during placement with a public relations agency, you will work on actual briefs and gain exposure to industry professionals, so you are prepared to join a future-ready global workforce within corporate, government, not-for-profit, and consultancy sectors.

For international students, the annual tuition fee is AU$41,280 (2026 annual), and the course is delivered full-time over 3 years on campus at the Melbourne City location.

The PR major prepares graduates to work across a wide range of sectors including business, government, the non-profit sector, and universities. Specific roles include corporate communication, change management, internal communication, issues and crisis management, public affairs and lobbying, media relations and publicity, event management, fundraising and sponsorship, strategic communication, and brand management. Graduates can also start their own PR business.