Bachelor of Communication/Bachelor of Business

Students complete a capstone subject in engaged learning that equips them as ‘business ready’ in terms of dealing with real world business issues and problems and generating real world business solutions. Through self-directed, team-based and problem-based learning strategies requiring active participation in the community and professional contexts, graduates learn to reflect and value ethical and intellectual conduct as well as respect for diversity and social justice principles. You will have an opportunity to apply skills and knowledge gained from this degree in a workplace setting, through an internship or an engaging work-integrated learning experience. The Bachelor of Communication / Bachelor of Business encompasses a range of studies in the fields of communication, media and business including specialised studies in the major fields of Advertising or Public Relations, combined with the business disciplines of Accounting Applied Finance and FinTech, Economics, Human Resource Management, International Business, Management, Marketing and MarTech, Property, Sport Management or Business Analytics. Teaching includes both theory and practice with reference to real world contexts highlighting future career opportunities in a convergent digital media and business world, including a good understanding of basic business issues complemented by a high level of knowledge relevant to the specific discipline. Through classwork, independent study and engagement with the multicultural nature of our communities, students develop an understanding of the local and international relevance of their chosen studies, with opportunities to develop and produce a range of media outcomes as applied research and professional projects throughout their studies.