Course Overview
Eligibility
Career & Study Pathways
Course Content
Fundamentals of Financial Literacy
Introduction to Management
Introduction to Marketing
Data Driven Decision Making
Consumer Behaviour
Co-requisite: MKT101
Digital Marketing: An Introduction
Digital Toolkit
Writing Digital Marketing Contents
Creativity and Innovation for Business
Business Law
Digital Business
Authentic Leadership
Pre-requisite: BUS101
Marketing Research
Pre-requisites: MKT101 & STA101
E-commerce Development
Integrated Marketing Communications
Pre-requisite: DMKT101
Analytics and Data
Pre-requisite: STA101
Ethics and Sustainability
Agile Business Practices
International Marketing
Pre-requisite: MKT102
Social Media Marketing
Pre-requisite: DMKT203
Digital Marketing Strategy
Pre-requisite: DMKT203
Digital and Emerging Technology Marketing
Digital Branding
Professional Placement and Capstone Project
Work Integrated Learning unit; requires completion of 48 credit points from level 100 and level 200 units; minimum 150 hours of placement
Common Questions
The course fee for the Bachelor of Digital Marketing is $17,200 per year.
The WIL unit (WIL301) is a professional placement and capstone subject undertaken in the third year of the bachelor course. It provides students with an opportunity to apply the theory and practice learned in a real workplace professional setting. The unit consists of a minimum of 150 hours of placement, combined with a workplace-based project with a focus on problem identification and research, and students complete a range of assessments throughout the unit.
Graduates of the Bachelor of Digital Marketing can pursue careers as a Digital Marketing Specialist, SEO and SEM Specialist, Content Creator/Strategist, or Social Media Manager.
International students must meet one of the following English requirements: IELTS Academic with an overall score of 6.0 and no band less than 5.5; PTE with an overall score of 50 and no band less than 42; or Cambridge English C1 Advanced with an overall score of 169 and no band less than 162. IGI may waive the English Language requirement for students who have recently completed qualifying study in Australia or senior secondary study in English from approved countries.
The Bachelor of Digital Marketing consists of a total of 24 units worth 75 credit points, divided across three levels: Level 100 (8 units), Level 200 (8 units), and Level 300 (8 units, including one Work Integrated Learning/Capstone Project unit worth 6 credit points). The course comprises 23 core units in business and digital marketing, plus one WIL unit.
Application
Three simple steps to get enrolled
Step 01
Enquire
Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.
Step 02
Submit Documents
Our team will guide you on exactly which documents to prepare and submit.
Step 03
Get Enrolled
Receive your offer letter and confirm your enrolment. Welcome to the course!
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Priya Sharma
India
Master of Nursing · Griffith University
