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Course Overview
Eligibility
International Students
Domestic Students
Recognition of Prior Learning
Career & Study Pathways
Course Content
Business Management
Core unit — Year 1
Fundamentals of Economics
Core unit — Year 1
Professional & Business Communication
Core unit — Year 1
Marketing Analytics in the Digital Age
Core unit — Year 1
Marketing Principles
Major unit — Year 1
Consumer Behaviour
Major unit — Year 1
Business and Economic Environment
Core unit — Year 2; Pre-requisite: ECO101
Accounting Principles
Core unit — Year 2
Business Finance
Core unit — Year 2
Law & Ethics in Marketing
Core unit — Year 2
Marketing and Business Research
Major unit — Year 2; Pre-requisite: MKG101
Services Marketing
Major unit — Year 2; Pre-requisite: MKG101
Data-Driven Marketing Analytics
Elective — Year 2; Pre-requisite: MKG101; Digital Marketing minor unit
Digital Marketing
Elective — Year 2; Pre-requisite: MKG101; Digital Marketing minor unit
Sustainable Marketing
Elective — Year 2; Pre-requisite: MKG101
SME Marketing
Elective — Year 2; Pre-requisite: MKG101
Not for Profit & Social Marketing
Elective — Year 2; No pre-requisite
Advertising Management
Elective — Year 2; Pre-requisite: MKG101
E-Commerce
Elective — Year 2 & Year 3; Pre-requisite: MKG101
Cross-Cultural and International Marketing
Major unit — Year 3; Pre-requisite: MKG101
Integrated Marketing Communication
Major unit — Year 3; Pre-requisite: MKG101
Strategic Marketing
Major unit — Year 3; Pre-requisite: Completion of 16 units
Business Launch Campaign (Project)
Major unit — Year 3; Pre-requisite: Completion of 16 units
Brand Management and Strategy
Elective — Year 3; Pre-requisite: MKG101
Entrepreneurship & Marketing for Creative Industries
Elective — Year 3; Pre-requisite: MKG101
Distribution Management
Elective — Year 3; Pre-requisite: MKG101
Social Media Management
Elective — Year 3; Pre-requisite: MKG203; Digital Marketing minor unit
Digital Media Production
Elective — Year 3; Pre-requisite: MKG203; Digital Marketing minor unit
Common Questions
Students enrolled in the Bachelor of Marketing can select specific units that comprise a minor in Digital Marketing. The four (4) minor units — Data-Driven Marketing Analytics (STA201), Digital Marketing (MKG203), Social Media Management (MKG305), and Digital Media Production (MDM301) — would be taken in the elective slots in Year 2 and Year 3 (in any four MKG specified elective slots).
For international students, the current tuition fee is AUD $22,000 per year (with an annual fee based on the proportion of units enrolled in of a standard full-time load of 24 credit points). For domestic students, the current tuition fee is AUD $12,000 per year. EIA provides financial support through fee payment schedules and scholarships.
International applicants must demonstrate English proficiency through IELTS with a minimum overall score of 6.0, with no individual band score below 5.5, or an approved equivalent.
Students are required to complete 24 units of study comprising 12 core units, 8 major units, and 4 elective units. Each unit is valued at 12.5 credit points, and the total credit points to be achieved for the award is 300. Typical study duration involves taking 4 units in 6 trimesters over 2–3 years. Students must successfully complete any prerequisite units before progressing.
Typical roles graduates enter include Advertising/Promotion Manager, Brand Manager, Copywriter, Marketing Manager, Market Research Analyst, Media Planner, and Production Manager. Additionally, successful completion of the 24 units and graduation is recognised for entering relevant master's degrees or other post-graduate qualifications in Australian institutions.
Application
Three simple steps to get enrolled
Step 01
Enquire
Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.
Step 02
Submit Documents
Our team will guide you on exactly which documents to prepare and submit.
Step 03
Get Enrolled
Receive your offer letter and confirm your enrolment. Welcome to the course!
Processing time: Offer letter issued within approximately 1 business days.
Honestly I was lost when I first started looking at Australian colleges. There are just too many options and every agent gives you different info. A friend told me about FindTheCourses and within a week I had shortlisted 3 programs that actually matched my budget and visa situation. My advisor Sanjay was super helpful — never felt like I was being pushed into anything.
Priya Sharma
India
Master of Nursing · Griffith University
