Course Overview

About This Course

This course is unique to ECU. It blends three different but related disciplines - marketing, advertising and public relations - to give you a suite of skills to work in any creative industry. You'll hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You may also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs. You'll work with industry contacts, using the latest software to gain the skills you need to attract new customers, retain existing customers and enhance the relationship with the product, brand, or organisation. You'll also gain practical experience in both traditional and digital media and create portfolios that showcase your learnings and talents.

Where You Can Study

Available Locations

ECU City Campus, Perth, Western Australia

500 Wellington Street, Perth, WA 6000

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Eligibility

Entry Requirements

General Requirements

All applicants must meet the academic admission requirements for this course (Band 3)
Indicative ATAR: 70
Academic admission requirements may be satisfied through completion of one of the following:
- AQF Cert IV
- Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent)
- Undergraduate Certificate
- Skills for Tertiary Admissions Test
- University Preparation Course
- Indigenous University Orientation Course
- Experience Based Entry Scheme
For international students, requirements include your secondary school results
English Language requirements (Band 3) may be satisfied through one of the following:
- Year 12 English ATAR/English Literature ATAR grade C or better or equivalent
- Special Tertiary Admissions Test
- IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0)
- Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada
- University Preparation Course
- Indigenous University Orientation Course
- AQF Diploma, Advanced Diploma or Associate Degree
- Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent)
- Other tests, courses or programs defined on the English Proficiency Bands page

Career & Study Pathways

Where this takes you

Career Opportunities

This combination of disciplines in one course will equip you with a competitive career advantage across many industries. Possible future job titles include: Marketing Manager, Digital Marketing Manager, Brand Manager, Product Manager, Business Development Manager, Market Researcher, Media Planner, Advertising and Promotions Manager, Copywriter, Desktop Publisher.

Quality & Recognition

Accreditation & Migration

Academic Regulator

TEQSA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units17 units

MKT1600

Marketing Principles & Practices

CMM1600

Foundations of Advertising

CMM1605

Communication Campaigns

MKT2608

Understanding Buyer Behaviour

MKT2805

Social Media Marketing

CMM1610

Understanding Audiences

CMM1615

Media Content Strategy

CMM2610

Strategic Branding

MKT2810

Digital Marketing

CMM2605

Principles of Inclusive Communication

MKT2700

Applied Omnichannel Marketing

MKT3820

Data Analysis for Marketing Insights

CMM3600

Corporate Communication and Public Relations

CMM3605

Global Communication

MKT3601

Marketing Strategy

MKT3600

Market Analysis and Creative Innovation

Core option unit — choose one of MKT3600 or MKT3604 (but not both)

MKT3604

Marketing for Social Impact

Core option unit — choose one of MKT3600 or MKT3604 (but not both)

Common Questions

Frequently Asked Questions

Is this course professionally recognised?

Yes, the Bachelor of Marketing, Advertising and Public Relations is accredited by the Australian Marketing Institute (AMI), providing professional recognition for graduates.

Can I complete a work placement or internship as part of this course?

Yes, students can choose to complete either a 15-credit point work placement unit requiring a minimum of 100 hours of learning in a work setting, or two 30-credit point internship units each requiring a minimum of 225 hours of learning in a work setting. Internships and work placements will be secured through the work-integrated learning team, or as a result of pre-approved networking and contacts developed by the student.

What majors are available within this course?

Students can choose from the following majors: Entrepreneurship, Event Management, Management, Project Management, and Sport Business. The 8-unit supplementary program can also be completed as a Major, a Minor plus Elective units, two Minors, or 8 Elective units.

How much does this course cost?

For domestic students, the estimated first year indicative fee is AUD $17,400 (Commonwealth supported place). For international students, the estimated first year indicative fee is AUD $38,150.

Where can I study this course and when can I start?

Domestic students can study full-time or part-time at the City Campus or Online in both Semester 1 and Semester 2. International students can study full-time at the City Campus or Online in both Semester 1 and Semester 2, with part-time study available Online only.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Processing time: Offer letter issued within approximately 1 business days.

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $120,000 per year

Career Paths

Marketing CoordinatorCommunications OfficerDigital Marketing SpecialistSocial Media ManagerBrand Manager

Key Skills

Strategic marketing planning and campaign developmentDigital marketing and search engine optimisation (SEO/SEM)Content creation and copywriting for diverse platformsSocial media management and community engagementBrand management and brand identity development

Full Course Overview

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