Course Overview

About This Course

The Bachelor of Marketing and Media has been purposefully designed to equip you with the knowledge and tools to thrive in today’s fast-paced marketing landscape where data, storytelling, ethics, and digital innovation intersect.

At the heart of the course is a foundational core that builds your confidence in key marketing and communication theories.

Strategic Marketing: Learn how to position brands, design campaigns, and make evidence-based decisions in complex market environments.

Research and Consumer Insights: Delve into what drives audiences using both qualitative and quantitative research techniques, and turn insight into action.

Marketing, Storytelling and Media Practice: Craft compelling narratives across formats and platforms that connect emotionally and culturally with your audience.

Digital and Marketing Communications: Understand the digital tools, channels, and strategies that shape modern communication.

Ethical and Sustainable Marketing: Tackle the big questions about purpose, responsibility, and the long-term impact of marketing in society.

At Macquarie Business School, we provide students with opportunities to learn and apply their skills through learning experiences that create a portfolio of evidence to showcase what you can do in marketing and media.

Where You Can Study

Available Locations

Sydney

Levels 23 & 24, 123 Pitt St, Sydney, NSW 2000

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Student Information

Fees & Entry by Student Type

Tuition Fee

AUD $16,200 per year

Duration

Full time: 3 years

Intakes

Session 1 | Session 2

Study Mode

Full-time

Eligibility

Entry Requirements

General Requirements

Domestic students:

Selection rank (ATAR) of 93, or an approved equivalent

International students:

Selection rank (ATAR) of 93, or an approved overseas equivalent
IELTS (Academic) overall band 6.5 with minimum sub-scores: listening 6, reading 6, writing 6, speaking 6, or an approved equivalent
CRICOS-registered course - a valid student visa is required to study on campus

Career & Study Pathways

Where this takes you

Career Opportunities

Every sector of the economy recruits marketing and media graduates.
Marketing Coordinator
Advertising Accounts Manager
Brand Assistant / Brand Manager
Product Marketing Manager
Campaign Manager
Social Media Manager
Content Marketing Specialist
Digital Marketing Coordinator
Influencer Marketing Executive
Content Producer (Video, Podcast, Blog)
Creative Strategist
Storytelling Consultant
Copywriter / Scriptwriter
Media Project Coordinator
Public Relations Officer
Internal Communications Consultant
Digital Experience Manager
MarTech Product Specialist
Brand Community Manager
Specialised Social Media Marketing Strategist
Possible employers include:
Government departments
Marketing firms
Media agency
Medium to small businesses
Multinational organisations
Not-for-profit organisations
Public relation firms
Publishing firms
Television, stage and multimedia production houses

Quality & Recognition

Accreditation & Migration

Academic Regulator

TEQSA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units21 units

MMCC1040

Introduction to Media and Mass Communications

MMCC2014

Creative Freedoms: Authorship, Technology, Law

MMCC1110

Media Technologies

MMCC2039

Principles of Web Design

MMCC2100

Public Relations and Social Media: Foundations and Cases

MKTG1003

Consumer Behaviour

MKTG2002

Marketing Research

STAT1250

Business Statistics and Insights

MKTG3006

Digital Marketing

MKTG2006

Marketing Technologies

MKTG2004

Integrated Marketing Communications

MKTG3013

Marketing Media Insights

MMCC3090

PACE: Public Relations and Social Media: Constructing Campaigns

MMCC1015

Media Practice and Production

MKTG3011

Brand Management

MKTG1001

Marketing and Value Creation

MKTG2017

Qualitative Insights

MKTG3003

Marketing Strategy

MKTG3099

Capstone: Marketing and Media in Practice

PHIL1037

Critical Thinking

MGMT1002

Managing for Impact

Common Questions

Frequently Asked Questions

What English HSC subjects are accepted for entry into the Bachelor of Marketing and Media?

Macquarie University accepts HSC English Standard (minimum Band 6), English as an Additional Language or Dialect (minimum Band 6), English Advanced (minimum Band 5), English Extension 1 (minimum E3), and English Extension 2 (minimum E3) for academic entry into this degree.

Is a Mathematics subject required for entry into this degree?

Yes, at least one Mathematics subject is required. Accepted subjects include Mathematics Standard 2 (minimum Band 5), Mathematics Advanced (minimum Band 4), Mathematics Extension 1 (minimum E2), or Mathematics Extension 2 (minimum E2).

How many additional HSC subjects are required beyond English and Mathematics for entry?

In addition to the English and Mathematics requirements, applicants must also meet the requirements in two further subjects, which can be any other Category A subject (minimum Band 5) or any other Extension subject (minimum E3) not already listed in the English or Mathematics requirements.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Processing time: Offer letter issued within approximately 1 business days.

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