Bachelor of Sport Management

With Bond's accelerated three-semesters-per-year timetable, you can complete the Bachelor of Sport Management in just 2 years (6 semesters).

The program places a strong emphasis on practical experience through internships, work placements, event volunteering, and work-integrated learning. Students gain exposure to national and international sport organisations such as Australian rules football, the rugby codes, WSL, and a variety of Olympic and other sports based on the Gold Coast. Students are encouraged to undertake an internship towards the end of their degree to gain work experience and a solid understanding of the sport industry.

Your subjects will focus on areas that include managing high-performance sport, sport governance, business strategies, sport law, event management, marketing, negotiation, finance, risk management, sport public relations, and organisational leadership. In Year 1, you will complete introductory sport management subjects covering sport governance, sport communication, sport development, and sports law, along with Bond's unique core subjects. In Year 2, you will complete the remaining business and sport subjects including sport public relations, managing high performance sport, and event management.

Yes, the program holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB) and the European Foundation for Management Development (EFMD EQUIS).

As a Bond Business School student, you will have access to the Centre for Data Analytics, the Bond Business Mentoring Program, Transformer, the Bond FinTech Hub, the Commercialisation Centre, and the Centre for Actuarial and Financial Big Data Analytics. You will also benefit from personal mentorship through the Bond Business Mentoring program, supported by a network of academic staff, senior students, and alumni, as well as opportunities to build your professional network through industry networking events, guest presenters, and work experience with a variety of sport organisations.