Course Overview

About This Course

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation's marketing in addition to other duties. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Where You Can Study

Available Locations

Training Masters, Sydney CBD (within 5 minutes' walk from Town Hall Railway Station), Sydney NSW

338 Pitt St, Level 5, SYDNEY, NSW 2000

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Eligibility

Entry Requirements

General Requirements

Must be 18 years of age or older at the time of course commencement
Academic IELTS 6 overall, no less than 5.5 in each band with test results no more than 2 years old, or
Other English language tests, such as PTE and TOEFL, are accepted if the scores are equivalent to an IELTS 6.0. Students must provide their results for verification by the Training Masters, or
Completion of an approved Australian English Language course with equivalent level
Successful completion of Year 12 or equivalent, or
Successful completion of an AQF Certificate IV qualification or higher from an Australian institution where the course duration was no less than 12 months
Some prospective students may be asked to undertake an LLN assessment or enrolment interview prior to acceptance
For Packaged courses, the student cannot progress to the higher qualification unless the student has (successfully) completed the lower qualification
You must meet the requirements for an Australian student visa subclass 500 or valid Australian visa where you are eligible to study

Career & Study Pathways

Where this takes you

Career Opportunities

This qualification serves as an excellent starting point for those aiming to grow their career in marketing and communication. Graduates can pursue entry-level positions in marketing, communication, and digital content creation. Employment is typically found in industries such as advertising, public relations, retail, hospitality, and small to medium-sized enterprises (SMEs). Possible job titles relevant to this qualification may include but are not limited to: Marketing Assistant, Digital Marketing Assistant, Social Media Coordinator, Promotions Assistant, Public Relations Assistant, Sales and Marketing Coordinator, Content Marketing Assistant.

Quality & Recognition

Accreditation & Migration

Academic Regulator

ASQA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units12 units

BSBMKG543

Plan and interpret market research

Elective unit — Term 1

BSBPMG430

Undertake project work

Core unit — Term 1

BSBMKG541

Identify and evaluate marketing opportunities

Core unit — Term 1

BSBMKG542

Establish and monitor the marketing mix

Core unit — Term 2

BSBPEF501

Manage personal and professional development

Elective unit — Term 2

BSBOPS505

Manage organisational customer service

Elective unit — Term 2

BSBMKG551

Create multiplatform advertisements for mass media

Elective unit — Term 3

BSBMKG555

Write persuasive copy

Core unit — Term 3

BSBOPS504

Manage business risk

Elective unit — Term 3

BSBMKG552

Design and develop marketing communication plans

Core unit — Term 4

BSBFIN501

Manage budgets and financial plans

Elective unit — Term 4

BSBMKG545

Conduct marketing audits

Elective unit — Term 4

Common Questions

Frequently Asked Questions

How long does the Certificate IV in Marketing and Communication take to complete?

The total duration is 52 weeks, comprising 40 weeks of study period and 12 weeks of term break, delivered 100% face-to-face at the Training Masters campus in Sydney.

What are the English language requirements for this course?

Students must meet one of the following English requirements: Academic IELTS 6 overall with no less than 5.5 in each band (test results no more than 2 years old); other English language tests such as PTE and TOEFL are accepted if scores are equivalent to an IELTS 6.0; or completion of an approved Australian English Language course with an equivalent level.

What further study pathways are available after completing this qualification?

On completion of this qualification, candidates may choose to undertake the Diploma of Marketing & Communication or other Diploma qualifications from the BSB Training Package or any other training package to further enhance their career opportunities in their chosen field.

How many units are required to complete the Certificate IV in Marketing and Communication?

A total of 12 units must be completed, comprising 6 core units and 6 elective units, spread across 4 terms with term breaks in between.

Where is the Training Masters campus located?

The Training Masters campus is located within the city of Sydney, just 5 minutes' walk from Town Hall Railway Station.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $120,000 per year

Career Paths

Marketing CoordinatorCommunications OfficerDigital Marketing SpecialistSocial Media ManagerBrand Manager

Key Skills

Strategic marketing planning and campaign developmentDigital marketing and search engine optimisation (SEO/SEM)Content creation and copywriting for diverse platformsSocial media management and community engagementBrand management and brand identity development

Full Course Overview

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