Course Overview

About This Course

This qualification is suitable for those who use well-developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however, they typically report to more senior practitioners. This course is appropriate for those: Persons either domestic or international who wish to a higher level of broader skills and knowledge in marketing and communication. Persons who have been made redundant from the workforce and are wishing to make a career change and who are seeking to update their existing skill set. Currently holding other BSB qualifications and who are seeking recognition of prior learning. Persons who are wishing to re-enter the workforce or those looking to make a career change and who are seeking to update their existing knowledge and skill set.

Where You Can Study

Available Locations

Level 1 & 2, 91–95 Rawson Street, Auburn NSW (Auburn Campus)

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Eligibility

Entry Requirements

General Requirements

Students wishing to enrol in this qualification must have successful completion of Australian year 12 or equivalent.
Qualification pathway: After achieving Australian high school certificate or Certificate III or higher AQF level of qualification. This includes any qualification completed, as listed in the Academic and language proficiency requirements.
Applicants with relevant prior formal studies that satisfy part of the academic requirements of the course may be granted 'credit' and/or entry to the course with 'advanced standing'. Please refer to Student Handbook for the details on Advanced Standing.
Work Experience/Employment pathway: This includes any demonstrated vocational experience, employment or workplace experience that applicant have had in the management sector or closely related sector.
English language requirements apply — refer to the English language requirement detailed information link on the course page.

Career & Study Pathways

Where this takes you

Career Opportunities

Possible job titles relevant to this qualification include: Media Planner, Direct Marketing Officer, Assistant Advertising Account Planner, Public Relations Officer, Sales Administrator, Assistant Account Manager (Advertising), Marketing Officer, Advertising Account Coordinator, Market Research Assistant Analyst, Marketing Coordinator, Promotions Assistant Manager, Media Assistant. Students may also choose to continue their studies in higher education. Note: Attainment of this qualification doesn't guarantee a job outcome or migration outcome.

Quality & Recognition

Accreditation & Migration

Academic Regulator

ASQA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units12 units

BSBCMM411

Make presentations

BSBCRT412

Articulate, present and debate ideas

BSBMKG439

Develop and apply knowledge of communications industry

BSBMKG435

Analyse consumer behaviour

BSBMKG433

Undertake marketing activities

BSBWRT411

Write complex documents

BSBMKG434

Promote products and services

BSBMKG440

Apply marketing communication across a convergent industry

BSBOPS404

Implement customer service strategies

BSBTWK503

Manage meetings

BSBFIN401

Report on financial activity

BSBPEF402

Develop personal work priorities

Common Questions

Frequently Asked Questions

How many units do I need to complete to graduate from BSB40820 Certificate IV in Marketing and Communication?

To attain BSB40820 Certificate IV in Marketing and Communication, the BSB – Business Services Training Package requires students to complete 12 units comprising 6 core and 6 elective units.

What are the tuition fees for the Certificate IV in Marketing and Communication at Pacific College?

The tuition fee for the Certificate IV in Marketing and Communication (BSB40820) is AU$12,000 per year. Additional fees include a Course Application Fee of AU$200.00, an Accommodation Placement Fee of AU$200.00, and an Airport Pick-up Fee of AU$200.00.

Can I apply for Recognition of Prior Learning (RPL) for this course?

Yes, students may apply for exemption for any unit in which they can successfully demonstrate competency in line with Pacific College of Technology's current RPL Policies. Please refer to the RPL policy and procedure as documented in the Student Handbook.

What are the contact hour requirements for international students enrolled in this course?

International students enrolled in this qualification are required to attend a minimum of 20 hours per week of scheduled contact hours, comprising 16 hours of classroom-based face-to-face delivery per week and 4 hours of compulsory e-learning segment administered via the MyPCT portal per week.

What intake dates are available for the Certificate IV in Marketing and Communication in 2026?

Pacific College of Technology has a four-term academic year with intakes available in all four terms. For 2026, the course start dates are: 2nd February (First Term/Autumn), 20th April (Second Term/Winter), 13th July (Third Term/Spring), and 28th September (Fourth Term/Summer).

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $120,000 per year

Career Paths

Marketing CoordinatorCommunications OfficerDigital Marketing SpecialistSocial Media ManagerBrand Manager

Key Skills

Strategic marketing planning and campaign developmentDigital marketing and search engine optimisation (SEO/SEM)Content creation and copywriting for diverse platformsSocial media management and community engagementBrand management and brand identity development

Full Course Overview

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