Course Overview

About This Course

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation's marketing in addition to other duties. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Where You Can Study

Available Locations

Hobart

114 Murray St, Hobart, TAS 7000

Open in Maps ↗

Eligibility

Entry Requirements

General Requirements

Students must be aged 18 or above
Have satisfactorily completed at least Australian Year 12 or overseas equivalent school qualifications or Certificate III in a related field
English proficiency requirement: IELTS overall score 6.0
PTE Academic score of 50 if test undertaken before 6 August 2025 or 47 if test undertaken after 7 August 2025
Or Equivalent Language, Literacy and Numeracy
AIC staff will review an applicant's language, literacy and numeracy skills during the application process with writing tasks and one-on-one interviews
If the review determines the applicant would benefit from a thorough language, literacy and numeracy skill assessment, AIC staff will discuss further options with the applicant as outlined in its Enrolment Policy

Career & Study Pathways

Where this takes you

Career Opportunities

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include: Marketing Coordinator, Advertising Account Coordinator, Media Assistant, Market Research Assistant, Sales Administrator, Public Relations Officer, Media Planner, Promotions Assistant Manager, Direct Marketing Officer, Marketing Officer.

Quality & Recognition

Accreditation & Migration

Academic Regulator

ASQA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units12 units

BSBCMM411

Make presentations

Core unit

BSBCRT412

Articulate, present and debate ideas

Core unit

BSBMKG433

Undertake marketing activities

Core unit

BSBMKG435

Analyse consumer behaviour

Core unit

BSBMKG439

Develop and apply knowledge of communications industry

Core unit

BSBWRT411

Write complex documents

Core unit

BSBMKG431

Assess marketing opportunities

Elective unit

BSBMKG440

Apply marketing communication across a convergent industry

Elective unit

BSBTEC303

Create electronic presentations

Elective unit

BSBPEF402

Develop personal work priorities

Elective unit

BSBPEF401

Manage personal health and wellbeing

Elective unit

BSBMKG434

Promote products and services

Elective unit

Common Questions

Frequently Asked Questions

What are the fees for the BSB40820 Certificate IV in Marketing and Communication?

The tuition fee for this course is $10,000, plus a non-refundable enrolment fee of $200.

How long does it take to complete this qualification?

The BSB40820 Certificate IV in Marketing and Communication has a duration of 52 weeks, delivered face-to-face at 13.5 hours per week and online at 6.5 hours per week.

What further study options are available after completing this qualification?

Students who gain this qualification can further their study in BSB50620 Diploma of Marketing and Communication or a range of other Diploma qualifications.

What English proficiency is required to enrol in this course?

Applicants must demonstrate English proficiency through an IELTS overall score of 6.0, a PTE Academic score of 50 if the test is undertaken before 6 August 2025 (or 47 if undertaken after 7 August 2025), or an equivalent Language, Literacy and Numeracy assessment.

What are the academic entry requirements for this course?

Students must be aged 18 or above and have satisfactorily completed at least Australian Year 12 or overseas equivalent school qualifications, or a Certificate III in a related field.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $120,000 per year

Career Paths

Marketing CoordinatorCommunications OfficerDigital Marketing SpecialistSocial Media ManagerBrand Manager

Key Skills

Strategic marketing planning and campaign developmentDigital marketing and search engine optimisation (SEO/SEM)Content creation and copywriting for diverse platformsSocial media management and community engagementBrand management and brand identity development

Full Course Overview

💬

Need guidance?

Free advisor support

Our advisors help international students choose the right course and navigate visa pathways — at no cost.

Promote your Institution with Find the Courses

Promote your Institution with Find the Courses

Certificate IV in Marketing and Communication

About This Course

Available Locations

Entry Requirements

Where this takes you

Accreditation & Migration

Units of Competency

Frequently Asked Questions

How to Apply

Hear From the Students