Course Overview

About This Course

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams.

Where You Can Study

Available Locations

Sydney

Global 7-Level 7, 140 Elizabeth St SYDNEY NSW 2000, SYDNEY, NSW 2000

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Eligibility

Entry Requirements

General Requirements

There are no entry requirements for this qualification.
Learners are over 18 years of age.
All international students must be able to demonstrate an IELTS 6.0 level of English language or equivalent.
They have either completed their education to a level which is equivalent to an Australian Senior High School, College or University.

Career & Study Pathways

Where this takes you

Career Opportunities

Possible job titles relevant to this qualification include: Media Planner, Community Relations Team Leader (Local Government), Direct Marketing Officer, Assistant Advertising Account Planner, Public Relations Officer, Sales Administrator, Assistant Account Manager (Advertising), Marketing Officer, Copywriter, Advertising Account Coordinator, Market Research Assistant Analyst, Marketing Coordinator, Promotions Assistant Manager, Media Assistant.

Quality & Recognition

Accreditation & Migration

Academic Regulator

ASQA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units12 units

BSBWRT411

Write complex documents

BSBCMM411

Make presentations

BSBCRT412

Articulate, present and debate ideas

BSBMKG439

Develop and apply knowledge of communications industry

BSBMKG433

Undertake marketing activities

BSBMKG435

Analyse consumer behaviour

BSBMKG440

Apply marketing communication across a convergent industry

BSBINS401

Analyse and present research information

BSBOPS403

Apply business risk management processes

BSBMKG431

Assess marketing opportunities

BSBMKG434

Promote products and services

BSBPEF402

Develop personal work priorities

Common Questions

Frequently Asked Questions

What are the English language requirements for international students?

All international students must be able to demonstrate an IELTS 6.0 level of English language or equivalent to be eligible for enrolment in this course.

How is the course delivered and how many hours of study are required per week?

This program delivers over 20 hours of full-time study a week, with 20 hours a week of face-to-face delivery. Resources are also available online through the college Moodle platform, and trainers use a combination of trainer-led classes and practical activities involving small-group and individual activities.

How long does the Certificate IV in Marketing and Communication take to complete?

The course runs over a calendar year of 52 weeks, comprising 40 academic weeks and 4 x 3-week term breaks, with 800 allocated face-to-face hours in total.

What can I study after completing this qualification?

After achieving the BSB40820 Certificate IV in Marketing and Communication, students may undertake a range of Diploma qualifications.

What types of roles can I pursue after graduating from this course?

Graduates may pursue a wide range of roles including Media Planner, Public Relations Officer, Marketing Officer, Copywriter, Marketing Coordinator, Direct Marketing Officer, Advertising Account Coordinator, Market Research Assistant Analyst, and Promotions Assistant Manager, among others.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $120,000 per year

Career Paths

Marketing CoordinatorCommunications OfficerDigital Marketing SpecialistSocial Media ManagerBrand Manager

Key Skills

Strategic marketing planning and campaign developmentDigital marketing and search engine optimisation (SEO/SEM)Content creation and copywriting for diverse platformsSocial media management and community engagementBrand management and brand identity development

Full Course Overview

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