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1 Year
Blended delivery (on-campus and online options available)
On-campus / Online
Course Overview
Where You Can Study
Suite 510/451 Pitt Street, Sydney NSW 2000
Suite 210 - 451 Pitt Street, Haymarket, NSW 2000
Eligibility
Career & Study Pathways
Quality & Recognition
Academic Regulator
ASQA
Accreditation Status
AccreditedCourse Content
Plan and conduct performance marketing
Build the skills you need to plan, implement and evaluate performance marketing campaigns. Performance marketing refers to an area of marketing where brands only pay when a specific result occurs, such as someone clicking on an ad or making a purchase.
Facilitate organic and earned marketing
Discover how to use organic marketing — marketing that doesn't rely on paid advertising. Rather than constantly pushing sales, organic marketing focuses on providing valuable content that builds brand awareness and meaningful relationships with audiences.
Test to optimise performance
Discover how to use testing to improve the performance of marketing campaigns and activities. Learn how to compare variations of ads and other marketing content to determine which approaches deliver the strongest results.
Apply marketing automation
This unit focuses on using technology to automate marketing processes and communications. Learn how automation can streamline workflows, personalise customer interactions and improve marketing efficiency.
Conduct omnichannel marketing
Learn how to combine digital and offline marketing approaches into a cohesive strategy. Discover how to plan, implement and evaluate effective omnichannel marketing campaigns that deliver consistent customer experiences.
Write persuasive copy
Discover how to use persuasive copywriting — writing text in a way that influences people and encourages action. Learn how to craft messages that inspire customers to purchase products, subscribe to marketing emails, register for webinars and more.
Develop social media engagement plans
Explore a range of tactics businesses can use to engage audiences on social media. Learn how to build meaningful connections, encourage interaction and create conversations that strengthen brand presence.
Develop strategies to monetise digital engagement
Jump into the world of ecommerce marketing. Build your skills in social shopping, online store optimisation and promoting ecommerce offers to drive digital revenue growth.
Common Questions
The Diploma of Digital Marketing has been designed to be completed comfortably within one year. If you study in-person at ACBI's Sydney CBD campus, you'll complete this course over a series of 4 terms, each consisting of 9 weeks. If you are a domestic student, you may choose to study in a 100% online, flexible format and receive a suggested study plan guiding you through completing the course in 1 year (50 weeks). However, it is not uncommon for domestic students to complete this qualification in 9 months or less.
You'll complete a series of 8 assessments. Each assessment consists of some short-answer knowledge questions and a series of practical tasks. For example, these practical tasks may require you to plan and implement a digital marketing campaign, write copy for a range of different advertising formats, and implement strategies to increase a business's online sales. You may use case studies for your practical tasks, or, depending on the task, you may be able to use your own workplace or start-up.
By studying this Diploma qualification, you'll build your understanding of how to use a range of digital marketing tools, including Jasper, Buffer, Grammarly, Meta Business Suite, Canva, TikTok Symphony, Bit.ly, and more.
Yes, combining the Diploma of Digital Marketing with another qualification is an excellent way to boost your skills and make yourself more attractive to employers. You can apply to study two or more courses at ACBI, studying one after the other. ACBI recommends considering pairing this Diploma with the Certificate IV in Social Media and Digital Marketing, the Diploma of Artificial Intelligence (AI), or the Advanced Diploma of Digital Marketing.
ACBI is currently not taking new enrolments for this version of the qualification (10931NAT). Prospective students should refer to the new, updated 11422NAT Diploma of Digital Marketing instead.
Application
Three simple steps to get enrolled
Step 01
Enquire
Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.
Step 02
Submit Documents
Our team will guide you on exactly which documents to prepare and submit.
Step 03
Get Enrolled
Receive your offer letter and confirm your enrolment. Welcome to the course!
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India
Master of Nursing · Griffith University
