Diploma of Marketing and Communication

Victorian Institute of Education Pty ltd

CRICOS 104958C ยท Duration: 1.5 Years

Duration

78 weeks

Delivery

Classroom and through structured self-study

Study Load

Full time

Intakes

Jan 5 | Feb 9 | Apr 6 | May 11 | Jul 6 | Aug 10 | Sept 28 | Nov 2 (2026)

Course Overview

About This Course

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation's marketing in addition to other duties.

Where You Can Study

Available Locations

Sydney

Level 2 741 George St, Haymarket, NSW 2000

Open in Maps โ†—

Eligibility

Entry Requirements

General Requirements
  • Have completed BSB42415 Certificate IV in Marketing and Communication
  • OR have completed the following units (or equivalent competencies):
    • BSBCMM411 Make presentations
    • BSBCRT412 Articulate, present and debate ideas
    • BSBMKG433 Undertake marketing activities
    • BSBMKG435 Analyse consumer behaviour
    • BSBMKG439 Develop and apply knowledge of communications industry
    • BSBWRT411 Write complex documents
  • OR have two years equivalent full-time relevant work experience
  • International students must be at least 18 years of age and have completed Year 12 or equivalent
  • Participate in diagnostic activities (e.g., LLN test and pre-enrolment screening) to determine suitability for the course and student needs
  • Have an IELTS score of 6.0 (test results must be no more than 2 years old). English language competence can also be demonstrated through:
    • The student has successfully completed a foundation course in Australia
    • The student has successfully completed at least 6 months of a Certificate IV level course in an Australian RTO
    • Educated for 5 years in an English-speaking country
    • Successful completion of an English Placement Test
  • Note: Other English language tests such as PTE and TOEFL can be accepted if equivalent to IELTS 6.0

Career & Study Pathways

Where this takes you

Career Opportunities
Digital Marketing Expert, Social Media Expert, SEO Professional, Marketing Manager and many more professions. Potential employment options are in marketing and communication in a range of industry areas.

Quality & Recognition

Accreditation & Migration

Academic Regulator

ASQA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units12 units
BSBMKG541

Identify and evaluate marketing opportunities

Core unit

BSBMKG542

Establish and monitor the marketing mix

Core unit

BSBMKG552

Design and develop marketing communication plans

Core unit

BSBMKG555

Write persuasive copy

Core unit

BSBPMG430

Undertake project work

Core unit

SIRXMKT007

Develop a digital marketing plan

Elective unit

BSBTEC404

Use digital technologies to collaborate in a work environment

Elective unit

BSBMKG553

Develop public relations campaigns

Elective unit

BSBCMM511

Communicate with influence

Elective unit

BSBFIN501

Manage budgets and financial plans

Elective unit

BSBOPS504

Manage business risk

Elective unit

BSBMKG547

Develop strategies to monetise digital engagement

Elective unit

Common Questions

Frequently Asked Questions

How long does the Diploma of Marketing and Communication take to complete?

This qualification will be delivered over 78 weeks, including 60 weeks of training and assessment spread over 6 terms of 10 weeks each and 18 weeks of holidays.

What are the course fees for the Diploma of Marketing and Communication?

The course fee is AUD $16,500.00, with an additional Enrolment Fee of $200 and a Material Fee of $300. Note that intake dates and course fees are subject to change without prior notice.

What pathways are available after completing this diploma?

Students who complete this course may wish to continue their education into the BSB60520 Advanced Diploma of Marketing and Communication or a range of Advanced Diploma qualifications, as well as higher education qualifications in marketing and communication.

Can I receive credit for previous study or work experience?

Students may apply for recognition of existing qualifications or skills, knowledge, and experience (credit transfer or recognition of prior learning). The granting of course credit may affect course fees, as well as the duration of the course, as outlined in Victorian Institute of Education's Student Enrolment and Completion Policy and Training and Assessment Policy & Associated Procedures.

Where is this course delivered and what are the upcoming intake dates?

The Diploma of Marketing and Communication is delivered at Victorian Institute of Education's Sydney CBD and Adelaide campuses. For 2026, intake dates are January 5, February 9, April 6, May 11, July 6, August 10, September 28, and November 2.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Hear From the Students

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Priya Sharma

India

Master of Nursing ยท Griffith University

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