Course Overview

About This Course

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation's marketing in addition to other duties.

Where You Can Study

Available Locations

SYDNEY

54 Parramatta Rd, FOREST LODGE, NSW 2037

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Eligibility

Entry Requirements

General Requirements

Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents.
Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
OR have two years equivalent full-time relevant work experience
Are 18 years or older
Have completed Year 12 or its equivalent with suitable English language skills
International Students are also required to have an English ability at the IELTS 6.0 or equivalent

Career & Study Pathways

Where this takes you

Career Opportunities

Typically, students completing this qualification may perform the role of a Marketing Manager; Campaign Manager; Executive Assistant. Other job roles include: Sales Manager, Product Manager, Public Relations Manager, Marketing Coordinator, and Marketing Team Leader.

Quality & Recognition

Accreditation & Migration

Academic Regulator

ASQA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units12 units

BSBMKG552

Design and develop marketing communication plans

BSBMKG541

Identify and evaluate marketing opportunities

BSBMKG542

Establish and monitor the marketing mix

BSBPMG430

Undertake project work

BSBMKG555

Write persuasive copy

BSBMKG549

Profile and analyse consumer behaviour for international markets

BSBMKG545

Conduct marketing audits

BSBMKG544

Plan and monitor direct marketing activities

BSBMKG546

Develop social media engagement plans

BSBFIN501

Manage budgets and financial plans

BSBMKG543

Plan and interpret market research

BSBOPS504

Manage business risk

Common Questions

Frequently Asked Questions

How long does the Diploma of Marketing and Communication take to complete?

The total duration of the Diploma of Marketing and Communication is 78 weeks, including breaks. Please refer to the Academic Calendar & Fees for detailed information.

What are the entry requirements for this course?

Entry to this qualification is limited to those who have completed specific units including BSBCMM411, BSBCRT412, BSBMKG433, BSBMKG435, BSBMKG439, and BSBWRT411 (or equivalent competencies), or have two years of equivalent full-time relevant work experience, are 18 years or older, and have completed Year 12 or its equivalent with suitable English language skills. International students must also demonstrate English ability at IELTS 6.0 or equivalent.

What further study can I pursue after completing this diploma?

After completing the Diploma of Marketing and Communication (BSB50620), students can pathway into the BSB60520 Advanced Diploma of Marketing and Communication or a range of Advanced Diploma level qualifications within the BSB Business Services Training Package, or other Training Packages.

How is this course delivered, and what does online learning involve?

The course is delivered 67% face-to-face and 33% online. Online learning is delivered via an eLearning management system (Moodle), which supports both synchronous delivery (live online lecture sessions and live support sessions where students interact with trainers in real time) and asynchronous delivery (pre-recorded lectures, presentations, discussion forums, trainer notes, and handouts). Students need access to the internet and a computer, iPad, or smartphone to participate.

How quickly will I receive feedback on my assessments?

Usually within 10 working days a student can receive the outcome and feedback on their assessments. Trainers and Assessors can be contacted during timetabled hours, and all communication should be via the eLearning platform.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $120,000 per year

Career Paths

Marketing CoordinatorCommunications OfficerDigital Marketing SpecialistSocial Media ManagerBrand Manager

Key Skills

Strategic marketing planning and campaign developmentDigital marketing and search engine optimisation (SEO/SEM)Content creation and copywriting for diverse platformsSocial media management and community engagementBrand management and brand identity development

Full Course Overview

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