Course Overview

About This Course

The Diploma of Marketing and Communication reflects the role of individuals who possess a sound theoretical knowledge base in marketing management and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns. Possible job titles relevant to this qualification.

Where You Can Study

Available Locations

Adelaide

Level 1 29 King William St, ADELAIDE, SA 5000

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Student Information

Fees & Entry by Student Type

Tuition Fee

$3,900

Duration

Part Time*: 8 terms (approx. 2 year/s); * Part-time option only available for domestic students.

Eligibility

Entry Requirements

General Requirements

Academic: Successful completion of BSB42415 Certificate IV in Marketing and Communication or BSB40820 Certificate IV in Marketing and Communication or equivalent or have two years equivalent full-time relevant verifiable work experience.
English language proficiency requirements:
This Course requires you to be at an Upper-Intermediate English Level or have completed the English Proficiency Skills test with an Overall Minimum Pass Rate. See below requirements to meet an Upper-Intermediate English Proficiency level: For detailed information please review the documents Minimum Entry Requirements for APC Courses and English Proficiency Tests Comparison chart.
To participate in APC courses students need to have certain technical equipment, software and design equipment. Please check this Technology and Equipment Standard for Students.

Career & Study Pathways

Where this takes you

Career Opportunities

Marketing Manager
Marketing Team Leader
Product Manager
Public Relations Manager

Quality & Recognition

Accreditation & Migration

Academic Regulator

ASQA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units12 units

BSBMKG552

Design and develop marketing communication plans

BSBPMG430

Undertake project work

BSBMKG541

Identify and evaluate marketing opportunities

BSBMKG542

Establish and monitor the marketing mix

BSBMKG555

Write persuasive copy

BSBMKG543

Plan and interpret market research

BSBMKG547

Develop strategies to monetise digital engagement

BSBMKG546

Develop social media engagement plans

BSBMKG545

Conduct marketing audits

BSBDAT501

Analyse data

BSBCRT512

Originate and develop concepts

BSBMKG550

Promote products and services to international markets

Common Questions

Frequently Asked Questions

How long is the Diploma of Marketing and Communication and does it include a work placement?

The course runs for 52 weeks in total and includes a significant work component of 864 hours, structured as 24 hours per week over 36 weeks.

How much does the Diploma of Marketing and Communication cost?

The tuition fee is AU$7,800, with an additional non-tuition fee of AU$600, making the estimated total course cost AU$8,400.

Where is the Diploma of Marketing and Communication delivered?

The course is delivered across multiple Australian Pacific College campuses in New South Wales (Hickson Rd, Clarence St, Kent St, Sydney Rd), Queensland (Beach Rd, Albert St), South Australia (King William St), and Victoria (Queen St and William St, Melbourne).

What is the CRICOS code for this course?

The CRICOS code for the Diploma of Marketing and Communication offered by Young Rabbit Pty Ltd (Australian Pacific College) is 105323H, and the national VET code is BSB50620.

Is this course eligible for Post-Study Work Rights?

No. This course is not eligible for extended Post-Study Work Rights because it falls under the 08 - Management and Commerce broad Field of Education, which is one of the exclusion criteria for that visa pathway.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $120,000 per year

Career Paths

Marketing CoordinatorCommunications OfficerDigital Marketing SpecialistSocial Media ManagerBrand Manager

Key Skills

Strategic marketing planning and campaign developmentDigital marketing and search engine optimisation (SEO/SEM)Content creation and copywriting for diverse platformsSocial media management and community engagementBrand management and brand identity development

Full Course Overview

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