Course Overview

About This Course

The Diploma of Marketing and Communication (BSB50620) is a VET qualification from Wall Street College's Melbourne campus for marketing professionals ready to take on greater responsibility. It reflects the role of individuals who apply a sound theoretical knowledge base in marketing and communication, typically holding responsibility for the work of other staff and leading teams within an organisation's marketing function.

The course comprises 12 units of competency — five core and seven elective. Core units cover identifying and evaluating marketing opportunities, managing the marketing mix, designing marketing communication plans and writing persuasive copy, while electives let students specialise in areas such as market research, social media engagement planning and multiplatform advertising.

Entry requires completion of the Certificate IV in Marketing and Communication (or its listed equivalent units), and the course runs over 52 weeks (40 weeks of class, 12 weeks of holiday) with face-to-face delivery at the Melbourne campus — 20 hours of class per week plus roughly 5 hours of self-paced study.

Graduates are equipped for roles such as marketing manager, marketing coordinator and marketing team leader, with a clear pathway through to the Advanced Diploma of Marketing and Communication for those pursuing further study.

Where You Can Study

Available Locations

Melbourne

Suite 2 Level 2 520 Collins St, MELBOURNE, VIC 3000

Open in Maps ↗

Eligibility

Entry Requirements

General Requirements

At least 18 years old at course commencement (applicants under 18 may apply with a co-resident parent/legal guardian and College approval).
Completion of BSB42415 Certificate IV in Marketing and Communication, OR all of BSBCMM411, BSBCRT412, BSBMKG433, BSBMKG435, BSBMKG439 and BSBWRT411 (or superseded equivalents).
International students / applicants without an exemption: IELTS overall 6.0 or equivalent, an Australian ELICOS course at upper-intermediate level, an AQF Certificate IV or above taught in English, or a WSC Placement Test score of at least 60/100 (exempt if your nationality is the US, UK, New Zealand, Canada or Ireland).

Career & Study Pathways

Where this takes you

Career Opportunities

Marketing Manager
Marketing Coordinator
Marketing Team Leader

Quality & Recognition

Accreditation & Migration

Academic Regulator

VRQA / ASQA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units12 units

BSBMKG541

Identify and evaluate marketing opportunities

Core unit

BSBMKG542

Establish and monitor the marketing mix

Core unit

BSBMKG552

Design and develop marketing communication plans

Core unit

BSBMKG555

Write persuasive copy

Core unit

BSBPMG430

Undertake project work

Core unit

BSBLDR523

Lead and manage effective workplace relationships

Elective unit

BSBMKG543

Plan and interpret market research

Elective unit

BSBCRT511

Develop critical thinking in others

Elective unit

BSBFIN501

Manage budgets and financial plans

Elective unit

BSBCMM511

Communicate with influence

Elective unit

BSBMKG546

Develop social media engagement plans

Elective unit

BSBMKG551

Create Multiplatform Advertisements for Mass Media

Elective unit

Common Questions

Frequently Asked Questions

What is the total estimated cost of the Diploma of Marketing and Communication at Wall Street College?

The estimated total course cost is AU$12,500, which comprises a tuition fee of AU$12,000 and a non-tuition fee of AU$500.

How long does the Diploma of Marketing and Communication take to complete?

The course has a duration of 52 weeks.

Where is the Diploma of Marketing and Communication delivered?

The course is delivered at Wall Street College's Collins St Campus, located at Level 4, 20 Queen Street, Melbourne, Victoria 3000.

What is the CRICOS code for the Diploma of Marketing and Communication at Wall Street College?

The CRICOS course code is 105952A, and the VET National Code is BSB50620.

Is the Diploma of Marketing and Communication eligible for Post-Study Work Rights?

No, this course is not eligible for extended Post-Study Work Rights. It does not meet the required criteria — it is not a Skills Level 1 qualification (Bachelor, Masters or PhD), its duration is less than 92 weeks, and it falls under the 08 - Management and Commerce broad Field of Education, which is excluded from the eligibility list.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $120,000 per year

Career Paths

Marketing CoordinatorCommunications OfficerDigital Marketing SpecialistSocial Media ManagerBrand Manager

Key Skills

Strategic marketing planning and campaign developmentDigital marketing and search engine optimisation (SEO/SEM)Content creation and copywriting for diverse platformsSocial media management and community engagementBrand management and brand identity development

Full Course Overview

💬

Need guidance?

Free advisor support

Our advisors help international students choose the right course and navigate visa pathways — at no cost.

Promote your Institution with Find the Courses

Promote your Institution with Find the Courses

Diploma of Marketing and Communication

About This Course

Available Locations

Entry Requirements

Where this takes you

Accreditation & Migration

Units of Competency

Frequently Asked Questions

How to Apply

Hear From the Students