Course Overview

About This Course

The Diploma of Marketing and Communication (BSB50620) is a VET-sector qualification offered by Macquarie Education Group Australia Pty Ltd, specialising in the field of Marketing within Management and Commerce. The course is delivered at the provider's NSW campus and is designed to develop skills and knowledge in sales and marketing communication.

Where You Can Study

Available Locations

Sydney

225 Clarence St, Level 2, 4, 8, 9, 10, SYDNEY, NSW 2000

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Eligibility

Entry Requirements

General Requirements

Qualification: Have completed BSB42415 Certificate IV in Marketing and Communication OR have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent OR have two years equivalent full-time relevant work experience.
English Language: IELTS 5.5 or higher with a minimum of 5.0 in each band or equivalent
Minimum Age: 18 years of age

Career & Study Pathways

Where this takes you

Career Opportunities

Graduates of the Diploma of Marketing and Communication typically pursue roles in marketing, advertising, public relations, and digital communication. They may work in various industries, including corporate, non-profit, and creative sectors, focusing on brand management, content creation, and strategic communication. This qualification equips them with the skills needed to effectively promote products and services in a competitive marketplace.

Quality & Recognition

Accreditation & Migration

Academic Regulator

ASQA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units12 units

BSBMKG541

Identify and evaluate marketing opportunities

BSBMKG542

Establish and monitor the marketing mix

BSBPMG430

Undertake project work

BSBMKG552

Design and develop marketing communication plans

BSBMKG555

Write persuasive copy

BSBMKG543

Plan and interpret market research

SIRXMKT006

Develop a social media strategy

BSBCMM511

Communicate with influence

BSBOPS504

Manage business risk

BSBMKG435

Analyse consumer behaviour

BSBMKG546

Develop social media engagement plans

BSBTEC404

Use digital technologies to collaborate in a work environment

Common Questions

Frequently Asked Questions

What is the total cost of the Diploma of Marketing and Communication at Macquarie Education Group Australia?

The estimated total course cost is AU$22,800, which comprises a tuition fee of AU$22,500 and a non-tuition fee of AU$300.

How long does it take to complete the Diploma of Marketing and Communication?

The course has a duration of 78 weeks.

What field of education does this diploma fall under?

The Diploma of Marketing and Communication falls under the broad field of Management and Commerce (08), with a narrow field of Sales and Marketing (0805) and a detailed field of Marketing (080505).

Is the Diploma of Marketing and Communication eligible for Post-Study Work Rights extensions?

No. This course is not eligible for extended Post-Study Work Rights because it falls under the broad Field of Education 08 - Management and Commerce, which is one of the exclusion criteria for extended Post-Study Work Rights eligibility.

Where is the Diploma of Marketing and Communication delivered?

The course is delivered at the Macquarie Education Group Australia Pty Ltd campus in New South Wales, operating under the trading names Macquarie English and Macquarie Institute, with a total capacity of 1,028 students across all provider locations.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $120,000 per year

Career Paths

Marketing CoordinatorCommunications OfficerDigital Marketing SpecialistSocial Media ManagerBrand Manager

Key Skills

Strategic marketing planning and campaign developmentDigital marketing and search engine optimisation (SEO/SEM)Content creation and copywriting for diverse platformsSocial media management and community engagementBrand management and brand identity development

Full Course Overview

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