Course Overview

About This Course

The Diploma of Marketing and Communication (BSB50620) builds on the Certificate IV, developing skills in marketing opportunity evaluation, the marketing mix, communication planning, market research and persuasive copywriting.

Where You Can Study

Available Locations

Melbourne

Level 7, 628 Bourke St, Melbourne, VIC 3000

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Eligibility

Entry Requirements

General Requirements

Direct entry is possible with completion of the Certificate IV in Marketing and Communication (BSB42415), OR specific equivalent units, OR two years equivalent full-time relevant work experience.

Career & Study Pathways

Where this takes you

Career Opportunities

Sales Manager; Product Manager; Public Relations Manager; Marketing Manager; Campaign Manager; Marketing Coordinator; Marketing Team Leader.

Quality & Recognition

Accreditation & Migration

Academic Regulator

ASQA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units12 units

BSBMKG541

Identify and evaluate marketing opportunities

BSBMKG542

Establish and monitor the marketing mix

SIRXMKT006

Develop a social media strategy

SIRXMKT007

Develop a digital marketing plan

BSBMKG552

Design and develop marketing communication plans

BSBPMG430

Undertake project work

BSBOPS505

Manage organisational customer service

BSBMKG555

Write persuasive copy

BSBMKG543

Plan and interpret market research

BSBMKG544

Plan and monitor direct marketing activities

BSBMKG545

Conduct marketing audits

BSBPEF501

Manage personal and professional development

Common Questions

Frequently Asked Questions

What is the total estimated cost of the Diploma of Marketing and Communication?

The estimated total course cost is AU$6,320, which includes a tuition fee of AU$6,000 and a non-tuition fee of AU$320.

How long does the Diploma of Marketing and Communication take to complete?

The course has a duration of 37 weeks.

Where can I study the Diploma of Marketing and Communication?

The course is available at multiple locations across Australia, including George Street Sydney (NSW), Armidale (NSW), Goulburn (NSW), The University of New England (NSW), Queen Adelaide Building in Queensland, Bourke St Campus in Melbourne (VIC), and Northbridge in Western Australia.

What is the CRICOS course code for this diploma?

The CRICOS course code for the Diploma of Marketing and Communication is 106528J, and the VET National Code is BSB50620.

Is this course a dual qualification?

No, the Diploma of Marketing and Communication is not a dual qualification. It is a standalone Diploma-level VET course in the field of Marketing (detailed field code 080505).

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $120,000 per year

Career Paths

Marketing CoordinatorCommunications OfficerDigital Marketing SpecialistSocial Media ManagerBrand Manager

Key Skills

Strategic marketing planning and campaign developmentDigital marketing and search engine optimisation (SEO/SEM)Content creation and copywriting for diverse platformsSocial media management and community engagementBrand management and brand identity development

Full Course Overview

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