Course Overview

About This Course

The Diploma of Marketing and Communication at Rosehill College develops advanced marketing and communication capabilities, preparing students for senior and supervisory roles within the marketing industry. The course focuses on strategic marketing planning, consumer behaviour analysis, and integrated marketing communication strategies. This qualification is designed for students seeking up-to-date knowledge of modern marketing practices. Upon completion, students will be able to demonstrate a broad range of marketing skills and actively engage in digital marketing activities using contemporary marketing tools and platforms.

Where You Can Study

Available Locations

Sydney

Suite 307 451 Pitt St, HAYMARKET, NSW 2000

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Eligibility

Entry Requirements

General Requirements

International Students

Applicants must be over 18 years of age.
IELTS 6.0 or equivalent English proficiency required.
Completion of BSB40820 Certificate IV in Marketing and Communication, or equivalent units, or two years relevant work experience.

Domestic Students

Applicants must be over 18 years of age.
Completion of BSB40820 Certificate IV in Marketing and Communication, or equivalent units, or two years relevant work experience.

Career & Study Pathways

Where this takes you

Career Opportunities

Graduates may pursue roles including, but not limited to: Marketing Manager, Digital Marketing Specialist, Marketing Communications Coordinator, Market Research Analyst.

Quality & Recognition

Accreditation & Migration

Academic Regulator

ASQA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units12 units

BSBPMG430

Undertake project work

BSBMKG549

Profile and analyse consumer behaviour for international markets

BSBMKG541

Identify and evaluate marketing opportunities

BSBMKG542

Establish and monitor the marketing mix

BSBMKG551

Create multiplatform advertisements for mass media

BSBFIN501

Manage budgets and financial plans

BSBOPS504

Manage business risk

BSBMKG545

Conduct marketing audit

BSBMKG555

Write persuasive copy

BSBMKG543

Plan and interpret market research

BSBMKG552

Design and develop marketing communication plans

TBC

Elective units selected in accordance with BSB50620 training package requirements

Common Questions

Frequently Asked Questions

What are the entry requirements for international students?

International students must be over 18 years of age, have an IELTS score of 6.0 or equivalent English proficiency, and have completed BSB40820 Certificate IV in Marketing and Communication, or equivalent units, or have two years of relevant work experience.

How long does the Diploma of Marketing and Communication take to complete?

The Diploma of Marketing and Communication (BSB50620) is a 78-week course, equivalent to 1.5 years of study, offered at the Ultimo, Sydney campus.

What are the tuition fees for this course?

The onshore tuition fee is $7,000 (at $875 per term) and the offshore tuition fee is $8,000 (at $1,000 per term). A material fee of $200 applies for both onshore and offshore students, and there is no fee for the online mode.

What study pathways are available after completing this diploma?

Graduates may progress to the BSB60520 Advanced Diploma of Marketing and Communication or a Bachelor of Marketing or related degree programs, in addition to pursuing employment in roles such as Marketing Manager, Digital Marketing Specialist, Marketing Communications Coordinator, or Market Research Analyst.

How many intake dates are available per year for this course?

There are 7 intakes per year. For 2026, the intake dates are 23 February, 13 April, 25 May, 13 July, 24 August, 12 October, and 23 November.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $120,000 per year

Career Paths

Marketing CoordinatorCommunications OfficerDigital Marketing SpecialistSocial Media ManagerBrand Manager

Key Skills

Strategic marketing planning and campaign developmentDigital marketing and search engine optimisation (SEO/SEM)Content creation and copywriting for diverse platformsSocial media management and community engagementBrand management and brand identity development

Full Course Overview

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