Course Overview

About This Course

Ruby Institute BSB50620 Diploma of Marketing and Communication offers the perfect combination of strategic marketing research, planning, execution and reporting. Designed for students who want to become industry ready marketing practitioners with critical business development skills. Upon completion, students will have a solid understanding of the marketing and communication industry and be well equipped to work in a variety of roles, or pursue the BSB60520 Advanced Diploma of Marketing and Communication.

Where You Can Study

Available Locations

Melbourne

234 Collins St, Level 7, MELBOURNE, VIC 3000

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Eligibility

Entry Requirements

General Requirements

Have completed BSB42415 Certificate IV in Marketing and Communication OR have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents.
Are a minimum of 18 years of age at the time of commencement.
Demonstrate the attainment of at least ACSF level 4 by successful completion of Australian Year 12 qualification, or equivalent.
English Language: IELTS Test Score of 6.0 or equivalent (IELTS Test score less than 6.0 needs to be packaged with the required amount of English ELICOS study; test results must be no more than 2 years old).
English Language Evidence Exemptions: Be an applicant who is a Foreign Affairs or Defence sponsored student or a Secondary Exchange student (AASES); or have completed at least 5 years study in English in one or more of the following countries: Australia, the UK, the USA, Canada, New Zealand, South Africa, or the Republic of Ireland; or in the 2 years before applying, completed in Australia and in the English language, either the Senior Secondary Certificate of Education or a substantial component of a course leading to a qualification from the Australian Qualifications Framework at the Certificate IV or higher level, while you held a student visa.
OR have evidence of having successfully passed the specific Ruby Institute English Placement Test, or have evidence of having successfully completed General English at Advanced level.
Complete a Language, Literacy and Numeracy (LLN) assessment to demonstrate that they have the required level of LLN skills required prior to course commencement.
Have their own computer with 5G Internet connectivity (a minimum reliable speed of 5Mbps is recommended) and have the following programs installed: Google Chrome Web Browser, Latest Adobe Acrobat Reader, Latest Microsoft Office Suite.
Attain an Overseas Student Health Cover as part of their visa requirements.

Career & Study Pathways

Where this takes you

Career Opportunities

Once you have successfully completed the BSB50620 Diploma of Marketing and Communication, you can apply for jobs within the marketing industry which may include: Marketing Coordinator, Marketing Manager, Public Relations Manager.

Quality & Recognition

Accreditation & Migration

Academic Regulator

VRQA / ASQA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units12 units

BSBPMG430

Undertake project work

Core unit

BSBMKG542

Establish and monitor the marketing mix

Core unit

BSBMKG552

Design and develop marketing communication plans

Core unit

BSBMKG555

Write persuasive copy

Core unit

BSBMKG541

Identify and evaluate marketing opportunities

Core unit

ICTICT517

Match ICT needs with the strategic direction of the organisation

Elective unit

BSBMKG545

Conduct marketing audits

Elective unit

BSBCMM511

Communicate with influence

Elective unit

BSBMKG543

Plan and interpret market research

Elective unit

BSBSTR501

Establish innovative work environments

Elective unit

ICTICT532

Apply IP, ethics and privacy in ICT environments

Elective unit

BSBMKG546

Develop social media engagement plans

Elective unit

Common Questions

Frequently Asked Questions

How long does it take to complete the Diploma of Marketing and Communication at Ruby Institute?

The course duration is 52 weeks, including breaks, with monthly intakes available.

What are the fees for the BSB50620 Diploma of Marketing and Communication?

The tuition fee is $12,000, the non-tuition fee is $650, making the estimated total course cost $12,650.

What are the English language requirements to enrol in this course?

Applicants must demonstrate English proficiency through an IELTS Test Score of 6.0 or equivalent (test results must be no more than 2 years old), or through exemptions such as completing at least 5 years of study in English in countries including Australia, the UK, the USA, Canada, New Zealand, South Africa, or the Republic of Ireland. Alternatively, applicants may have successfully passed the Ruby Institute English Placement Test or completed General English at Advanced level.

Can I receive credit for prior study or work experience when enrolling?

Yes. Ruby Institute can grant credit towards your course for units of competency or modules already completed with another RTO or authorised issuing organisation, and also offers Recognition of Prior Learning (RPL) for skills and knowledge gained through work and life experience. You should ideally apply for RPL at the time of enrolment, but may also apply up to 2 weeks into your course.

What further study pathways are available after completing this diploma?

Further study pathways available to students who undertake this qualification include the BSB60520 Advanced Diploma of Marketing and Communication, as well as other Advanced Diploma, Diploma, or Degree programs in related fields such as business or various marketing and communications qualifications.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $120,000 per year

Career Paths

Marketing CoordinatorCommunications OfficerDigital Marketing SpecialistSocial Media ManagerBrand Manager

Key Skills

Strategic marketing planning and campaign developmentDigital marketing and search engine optimisation (SEO/SEM)Content creation and copywriting for diverse platformsSocial media management and community engagementBrand management and brand identity development

Full Course Overview

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Diploma of Marketing and Communication

About This Course

Available Locations

Entry Requirements

Where this takes you

Accreditation & Migration

Units of Competency

Frequently Asked Questions

How to Apply

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