Course Overview

About This Course

Establish yourself in a dynamic and creative industry with this high-level course in marketing and communication. This qualification will provide you with the contemporary, industry-relevant marketing and business skills you need to forge a successful career. According to the Australian Government's Job Outlook service, demand for advertising and marketing professionals grew very strongly over the past five years and is expected to continue to grow in the future. This very large occupation is likely to create around 53,000 job openings over the next five years. This course will equip you with specialised knowledge in customer research, web design, and digital marketing and communications. You'll gain practical experience developing promotional programs and small business marketing plans. In addition, you will learn how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour. At TAFE Queensland our teachers are industry trained experts in their field so you are guaranteed to receive relevant and up-to-date learning in line with current market trends. Successful completion of this course will open up employment opportunities within a range of different industries requiring marketing professionals in roles such as promotions, market research, or marketing coordination. It will also give you the foundation skills needed to undertake further studies in your field.

Where You Can Study

Available Locations

South Bank

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Eligibility

Entry Requirements

General Requirements

Complete a Skills Check following application submission; recommended benchmark levels are 4 in English, 4 in Maths, and 4 in Digital Technology.
If applying for a VET Student Loan, the required levels to meet academic eligibility (as outlined by Commonwealth guidelines) are Level 4 English and Maths.
Entry is limited to those who have completed the following units (or equivalent competencies) or BSBSS00107 Marketing and Communication Foundations Skill Set: BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents.
OR have two years equivalent full-time relevant work experience.
It is recommended that learners have an understanding of basic business and technology concepts, which may have been acquired through previous training programs, qualifications and/or work experience.
Students are required to access and use technology to complete the learning and assessment activities and resources within this program.
It is recommended that students have access to a reliable internet connection and a computer with up-to-date software, including Microsoft Office and Adobe Acrobat Reader.

Career & Study Pathways

Where this takes you

Career Opportunities

Marketing and Communications Manager, Account Manager (Advertising), Marketing Specialist, Marketing Coordinator, Promotions Marketing Manager, Market Research Analyst.

Quality & Recognition

Accreditation & Migration

Academic Regulator

ASQA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units5 units

BSBMKG541

Identify and evaluate marketing opportunities

This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.

BSBMKG542

Establish and monitor the marketing mix

BSBMKG552

Design and develop marketing communication plans

This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.

BSBMKG555

Write persuasive copy

BSBPMG430

Undertake project work

This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project.

Common Questions

Frequently Asked Questions

What are the prerequisites to enrol in the Diploma of Marketing and Communication?

Entry is limited to those who have completed the following units (or equivalent competencies) or the BSBSS00107 Marketing and Communication Foundations Skill Set: BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Alternatively, applicants with two years of equivalent full-time relevant work experience may also be eligible.

How much does the Diploma of Marketing and Communication cost, and are there payment options available?

The full fee for the course is $5,535. Payment options include upfront payment, a payment plan for those who have difficulty paying the full cost upfront, or a VET Student Loan (with a cap of $12,858). Note that the Australian Government charges full fee-paying students a 20 per cent loan fee in addition to tuition fees, and a VET Student Loan is a debt that must be repaid.

How is the course delivered and what does the study schedule look like?

The course is delivered entirely online via an online virtual classroom format, with 100% of content delivered online and 0% on campus. Classes are conducted in real time via a scheduled timetable, with 2 x evening Zoom sessions per week. Students are also expected to undertake additional self-directed study to complete course requirements. Learning materials are accessible 24 hours a day, seven days a week from the first day of the study period.

What career opportunities are available after completing this diploma?

Successful completion of this course opens up employment opportunities within a range of different industries requiring marketing professionals in roles such as Marketing and Communications Manager, Account Manager (Advertising), Marketing Specialist, Marketing Coordinator, Promotions Marketing Manager, and Market Research Analyst. It will also give you the foundation skills needed to undertake further studies in your field.

Can completing this diploma lead to university pathways or further study?

Yes. TAFE Queensland has university pathway options, and in many cases completing one of their diplomas may give you a full year of credit towards a degree with one of their partner universities. Students can also progress to the Diploma of Business / Diploma of Marketing and Communication dual award to further develop advanced skills and specialised knowledge across a diverse range of business functions.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Processing time: Offer letter issued within approximately 1 business days.

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $120,000 per year

Career Paths

Marketing CoordinatorCommunications OfficerDigital Marketing SpecialistSocial Media ManagerBrand Manager

Key Skills

Strategic marketing planning and campaign developmentDigital marketing and search engine optimisation (SEO/SEM)Content creation and copywriting for diverse platformsSocial media management and community engagementBrand management and brand identity development

Full Course Overview

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