Diploma of Marketing and Communication

The BSB50620 Diploma of Marketing and Communication is delivered by Bentley College face-to-face for 20 hours per week over 52 weeks (44 study weeks plus 8 weeks of holidays). The course comprises 12 units of competency — 5 core and 7 elective — building on foundational marketing and communication skills to cover areas such as identifying and evaluating marketing opportunities, establishing and monitoring the marketing mix, designing and developing marketing communication plans, writing persuasive copy, and undertaking project work, alongside electives in market research, social media engagement planning, multiplatform advertising, concept development, business risk, customer service and personal and professional development. Entry is intended for learners who have already completed units such as BSBCMM411, BSBCRT412, BSBMKG433, BSBMKG435, BSBMKG439 and BSBWRT411 (or equivalent competencies), or who bring at least two years of equivalent full-time relevant work experience. Assessment is conducted through written questions, projects, presentations, report writing and role plays. Graduates are prepared for roles such as sales manager, product manager, public relations manager, marketing manager, campaign manager, marketing coordinator and marketing team leader. On completion, students can progress into the BSB60520 Advanced Diploma of Marketing and Communication, or other related diploma, advanced diploma and degree-level programs in business and marketing.