Course Overview

About This Course

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation's marketing in addition to other duties.

Where You Can Study

Available Locations

Hobart

114 Murray St, Hobart, TAS 7000

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Eligibility

Entry Requirements

General Requirements

Students must be aged 18 or above and have satisfied one of the following requirements:
Have completed BSB42415 Certificate IV in Marketing and Communication
OR have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; BSBWRT411 Write complex documents
Equivalent competencies are predecessors to these units, which have been mapped as equivalent
English proficiency requirement: IELTS overall score 6.0
PTE Academic score of 50 if test undertaken before 6 August 2025 or 47 if test undertaken after 7 August 2025
Or Equivalent Language, Literacy and Numeracy
AIC staff will review an applicant's language, literacy and numeracy skills during the application process with writing tasks and one-on-one interviews

Career & Study Pathways

Where this takes you

Career Opportunities

Possible job titles relevant to this qualification include: Sales Manager, Marketing Coordinator, Marketing Team Leader, Public Relations Manager, Marketing Manager, International Marketing Coordinator (Education).

Quality & Recognition

Accreditation & Migration

Academic Regulator

ASQA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units12 units

BSBMKG541

Identify and evaluate marketing opportunities

Core unit

BSBMKG542

Establish and monitor the marketing mix

Core unit

BSBMKG552

Design and develop marketing communication plans

Core unit

BSBMKG555

Write persuasive copy

Core unit

BSBPMG430

Undertake project work

Core unit

BSBMKG543

Plan and interpret market research

Elective unit

BSBMKG545

Conduct marketing audits

Elective unit

SIRXOSM007

Manage risk to organisational reputation in an online setting

Elective unit

BSBCMM511

Communicate with influence

Elective unit

BSBPEF501

Manage personal and professional development

Elective unit

SIRXSTR001

Develop an ecommerce strategy

Elective unit

SIRXOSM002

Maintain ethical and professional standards when using social media and online platforms

Elective unit

Common Questions

Frequently Asked Questions

What are the tuition fees for the Diploma of Marketing and Communication?

The tuition fee for the BSB50620 Diploma of Marketing and Communication is $10,000, plus a non-refundable enrolment fee of $200.

What are the entry requirements for this diploma?

Students must be aged 18 or above and have either completed the BSB42415 Certificate IV in Marketing and Communication, or completed equivalent units including BSBCMM411, BSBCRT412, BSBMKG433, BSBMKG435, BSBMKG439, and BSBWRT411. English proficiency is also required, with a minimum IELTS overall score of 6.0 or a PTE Academic score of 50 (before 6 August 2025) or 47 (after 7 August 2025).

What further study pathways are available after completing this diploma?

Students who gain the BSB50620 Diploma of Marketing and Communication can further their study in the BSB60520 Advanced Diploma of Marketing and Communication or a range of other Advanced Diploma qualifications.

How is the course delivered and how long does it take to complete?

The course is delivered face-to-face at 13.5 hours per week and online at 6.5 hours per week, with a total duration of 52 weeks. The CRICOS code for this course is 111460D.

How often are intake dates available for this course?

There are multiple intake dates throughout the year. For 2025, intakes are available on: 13 Jan, 17 Feb, 03 Mar, 14 Apr, 19 May, 02 Jun, 14 Jul, 18 Aug, 01 Sep, 13 Oct, 17 Nov, and 01 Dec, with similar schedules continuing into 2026 and 2027.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $120,000 per year

Career Paths

Marketing CoordinatorCommunications OfficerDigital Marketing SpecialistSocial Media ManagerBrand Manager

Key Skills

Strategic marketing planning and campaign developmentDigital marketing and search engine optimisation (SEO/SEM)Content creation and copywriting for diverse platformsSocial media management and community engagementBrand management and brand identity development

Full Course Overview

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Diploma of Marketing and Communication

About This Course

Available Locations

Entry Requirements

Where this takes you

Accreditation & Migration

Units of Competency

Frequently Asked Questions

How to Apply

Hear From the Students