Course Overview
Eligibility
Career & Study Pathways
Course Content
Identify and evaluate marketing opportunities
Establish and monitor the marketing mix
Design and develop marketing communication plans
Write persuasive copy
Undertake project work
Plan and interpret market research
Profile and analyse consumer behaviour for international markets
Develop social media engagement plans
Originate and develop concepts
Manage budgets and financial plans
Manage personal and professional development
Communicate with influence
Common Questions
The Tuition Fee of this course is $15,000 payable in six instalments of $2,500 each. The due date of each instalment will appear in your Letter of Offer. There is an additional non-refundable $500 Enrolment Fee payable at the time of enrolment, and a $600 Materials Fee payable for this course (refundable if you decide to cancel your course prior to commencement).
Students who successfully complete this course will be issued with a BSB50620 Diploma of Marketing and Communication. A Statement of Attainment will be issued to students who partially complete this course. All certification documentation will be issued by the Ballarat Academy Pty Ltd trading as CAPSTONE Institute of Australia.
Overseas students must demonstrate at least an Upper Intermediate (IELTS 6.0 or equivalent) level of English prior to commencing this course. The course will be delivered and assessed exclusively in English.
Upon successful completion of BSB50620 Diploma of Marketing and Communication, students may elect to undertake BSB60520 Advanced Diploma of Marketing and Communication or seek an employment outcome. Employment outcomes from this qualification may include: Marketing Manager, Marketing Team Leader, or Public Relations Manager.
Students are provided with an assessment manual at the commencement of each unit of competency, along with standard learner materials. Each unit will comprise a number of assessment tasks which include providing responses to short answer questions; compiling a portfolio of evidence of completed work; and participating in practical activities such as demonstrations, role-plays and presentations. This course will not be assessed online or in a live workplace.
Application
Three simple steps to get enrolled
Step 01
Enquire
Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.
Step 02
Submit Documents
Our team will guide you on exactly which documents to prepare and submit.
Step 03
Get Enrolled
Receive your offer letter and confirm your enrolment. Welcome to the course!
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