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12 months
March | July | October
Course Overview
Where You Can Study
Eligibility
Career & Study Pathways
Quality & Recognition
Academic Regulator
ASQA
Accreditation Status
AccreditedCourse Content
Introduction to Media and Communication
Introduces foundational theories, concepts, and frameworks for understanding the role of media and communication in everyday life, including media cultures, industries, and communication processes.
Storytelling for the Media
Examines theories and strategies for storytelling in digital and networked environments, exploring digital literacy and the reshaping of reading/writing practices by networked technologies.
Digital Media, Data and Influence
Explores meaning and communication in technologically mediated environments, covering digital media forms, the intersection of media with politics and business, data analysis, and creation of a digital media product.
Public Relations and Communication
Surveys core public relations theories and practice models, foundational practical skills, digital and social media use, and culminates in creating and presenting a public relations campaign.
Introduction to Advertising
Examines the relationship between advertising media, industry, and audiences, covering the advertising process from brief to campaign creation, including research, media choices, and creative development.
News and Journalism
Provides foundational knowledge for journalism practice, covering news values, writing for target audiences, social media news generation, reporting across platforms, and ethical considerations.
Intercultural Communication and Cultural Conflict
Explores intercultural communication concepts and their application to contemporary cultural conflicts, including peacemaking strategies and development of critical thinking and essay-writing skills.
National and Global Media
Introduces media audiences, cultures, and histories in national and global contexts, examining Australian and global media industries including press, radio, television, cinema, and digital media.
Ideas and Society
Engages in critical exploration of key ideas and intellectual movements that inform contemporary social, cultural, economic, and political thought and practice.
Foundations of Creative Industries
Equips students with introductory knowledge and skills for a career in creative industries, covering design, publishing, new media, visual arts, performing arts, and the creative process from conception to circulation.
Managing and Leading
Develops foundational knowledge and understanding of the fundamental principles of management and leadership, and the skills necessary to understand how businesses operate.
Common Questions
Successful completion of the Diploma allows you to enter the second year of a bachelor's degree at Western Sydney University, Sydney City Campus with eight units of credit. Pathway options include the Bachelor of Communication (Advertising), Bachelor of Communication (Journalism), and Bachelor of Communication (Public Relations). Graduates who achieve an overall average of 50% will gain entry; students who do not achieve this will be considered on an individual basis.
You will study eight units in total — six core units and two elective units. The course can be completed over two or three sessions (12 months). Core units include Introduction to Media and Communication, Storytelling for the Media, Digital Media Data and Influence, Public Relations and Communication, Introduction to Advertising, and News and Journalism. The two elective units depend on your articulation pathway: Media Industry students choose from Intercultural Communication, National and Global Media, or Ideas and Society, while Creative Industries students choose Foundations of Creative Industries and Managing and Leading.
For 2026, Australian (domestic) course fees are A$26,000 and international course fees are A$34,600. There is also a one-off non-tuition Enrolment Fee of A$225.
The course has three intake periods per year: March, July, and October. The next intake is scheduled to start on 29 June 2026.
Upon successful completion of a Bachelor of Communication at Western Sydney University, graduates are eligible to apply for accreditation with the Public Relations Institute of Australia (PRIA) and the Media Federation of Australia (MFA). The Bachelor of Creative Industries is also accredited by PRIA and the Media Foundation of Australia (MFA).
Application
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Step 01
Enquire
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Step 02
Submit Documents
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Step 03
Get Enrolled
Receive your offer letter and confirm your enrolment. Welcome to the course!
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Master of Nursing · Griffith University
